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Rite Aid launches heart health guide

BY Michael Johnsen

CAMP HILL, Pa. Rite Aid on Monday partnered with the American Heart Association and its “Go Red for Women” campaign with the introduction of a “get heart smart” 12-page guide on heart health at its pharmacies nationwide and interactively through the retailer’s Web site through March 28.

 The pamphlet, developed in conjunction with the AHA experts, helps explain how to identify risks for heart disease; the numbers behind heart disease, including body mass index, cholesterol, blood pressure and blood sugar; how to differentiate symptoms of a stroke from a heart attack; and healthy lifestyle tips.

To further bolster the fight against heart disease, Rite Aid again is raising money for American Heart Association’s “Go Red for Women” campaign, which aims to debunk the myth that heart disease is a “man’s disease” and to reduce the risk of coronary heart disease and stroke in women by 25% by 2010.

Rite Aid associates nationwide will sell red dress pin-ups throughout February for donations of $1 or more. In return, customers will receive coupons for heart healthy products and other items. Customers who buy $30 worth of select heart-related products will receive a “Heart and Soul” T-shirt through Rite Aid’s Single Check Rebate program. Special heart-healthy displays also are in stores featuring products such as aspirin and fish oil that may boost heart health.

On Feb. 6, Rite Aid associates across the country will “Go Red for Women” and show their support for the program by wearing red and donating to the American Heart Association.

Rite Aid’s focus on heart health is part of its yearlong commitment to patient health and wellness. Each year Rite Aid offers free information, answers and guidance on health and wellness topics including diabetes, allergy awareness, skin care, oral health and weight management.

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Kleenex with Lotion sampling campaign extended

BY Michael Johnsen

DALLAS Kimberly-Clark earlier this month extended its Kleenex with Lotion sampling campaign through March 22 to malls in 10 cities.

The campaign initially kicked off in September 2008, representing the company’s largest consumer sampling effort in the history of the Kleenex brand to support the roll out of its next-generation Kleenex with Lotion, a facial tissue that offers improvement in softness and strength and that is more soothing to consumers than other tissue offerings, the company stated.

Beginning in January, as part of the next phase of the consumer sampling program, the Kleenex brand will launch an experiential marketing initiative – the Kleenex Lotion Feelspace, in regional shopping mall centers.

Each weekend, the Kleenex with Lotion Feelspace environment will extend through a different retail center from floor to ceiling, in three different ways:

? The Anchor Experience – a 20 foot by 20 foot environment where consumers are encouraged to wander in and touch and feel different soft surfaces, which will include a 42-inch digital touch screen interaction;?  Satellite Experiences – a 2 foot by 2 foot manned station with product placed in highly visible/trafficked areas where consumers will be encouraged to touch and feel the soothing difference in the Kleenex with Lotion product and talk to Kleenex representatives; and? Ambient/In-life Media Experiences – window clings and floor graphics in malls to direct consumers to the Feelspace booth, as well as branded iPhone applications available on Apple iTunes Store as a free download to extend the experience.

Three staffers will tour with the exhibits and 12 will be hired on a market-by-market basis to man the exhibits. Kleenex Facial Tissue with Lotion was first introduced this fall in late September.

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Weis Markets names CEO Hepfinger to board

BY Michael Johnsen

SUNBURY, Pa. Weis Markets on Thursday named David Hepfinger, Weis president and CEO, to the company’s board. He replaces recently retired Norman Rich, who was Weis CEO prior to Hepfinger, on the board.

Hepfinger was appointed to the board during a regularly scheduled board meeting held in Sunbury earlier this week. He joined the company as president and COO last March and replaced Rich as CEO on Jan. 1, 2009.

Weis Markets is a Mid-Atlantic food retailer operating 154 stores in five states, including Pennsylvania, Maryland, New Jersey, New York and West Virginia.

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