BEAUTY CARE

Rite Aid launches five-blade shaving system

BY Antoinette Alexander

CAMP HILL, Pa.

As consumers increasingly shift to lower-cost private brand products in an effort to curb costs amid the current economic crunch, Rite Aid has announced the launch of its M5 Magnum five-blade shaving system, which will be available exclusively at more than 4,900 Rite Aid stores nationwide beginning March 29.

According to Information Resources’ “Competing in a Transforming Economy” series, grocers and pharmacy retailers are experiencing the biggest jump in private brand share over the past year. Research from IRI shows that private brand products accounted for 17.1% of dollars spent in all package goods categories last year, up 0.7 points last year. That number is expected to increase at a significantly accelerated rate in each quarter of 2009 and beyond.

“The launch of the M5 Magnum underscores Rite Aid’s commitment to providing our customers with high-quality products at up to 40% less than name-brand equivalents,” stated Bryan Shirtliff, Rite Aid VP, category management. “Now more than ever, consumers are evaluating their spending and realizing they can experience the same premium performance with more cost-efficient private brand products. With the M5 Magnum, we’re offering a value-based solution at a time when consumers need it most.”

Rite Aid’s M5 Magnum razor has a retail price of $6.99, or $3 less than the comparable national brand, the retailer stated. M5 Magnum’s replacement blades are priced at $7.99.

In its March 29 weekly circular, the pharmacy retailer is inviting customers to try the M5 Magnum for a special price of $4.99, with a no-risk “free bate.” Customers who purchase the M5 Magnum between March 29 and April 4 can apply for a full refund of the purchase price through Rite Aid’s Single Check Rebate program.

The M5 Magnum has five titanium-coated blades and a trimmer on the back of the cartridge for a more accurate cut on sideburns, goatees and under the nose. The razor also features a soap bar, a lube strip with botanical oils, and a 90-degree trimming angle. Comfort and ease of use are further enhanced by the M5 Magnum’s ergonomic handle design with soft-grip raised ribs, which, according to Rite Aid, was preferred by consumers in side-by-side testing against leading name brands.

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Scandle spa products expands its overseas market

BY Antoinette Alexander

DALLAS Scandle LLC, a manufacturer and wholesaler of massage candles and complementary spa products, has announced the availability of its Scandle Body Massage Candles at Barneys New York, in Japan. The Scandle Body Candle will be marketed under the name LuxuryAroma MassageMode.

“Many retailers are falling in love with The Scandle Body Candle, which produces an all natural, soothing and healthy body oil that can be used to enhance the health of the skin, while simultaneously providing fragrance and ambiance to any setting,” stated Christine White-Stanton, owner and founder of Scandle LLC. “In today’s market we are seeing more and more customers wanting all natural skin care, beauty products, and home products. Our Scandle Body Candles fit that niche perfectly by combining a body lotion that can be used for massage, manicures/pedicures, or as a daily moisturizer with the added benefits of an environmentally safe soy candle that emits less sooth and toxins into the environment than traditional paraffin candles.”

Since its inception, Scandle LLC’s Body Candles and complimentary spa products have become a treatment and retail product in more than 200 spas, boutiques, and retailers across the United States, Japan, Dubai and The Netherlands.

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Perlabella PureDose Pearls now available at Walgreens

BY Antoinette Alexander

TURNIN, Italy Perlabella PureDose Pearls, a skin care technology developed in Italy, has announced that its anti-aging serums are now available at Walgreens and on Walgreens.com.

Perlabella was introduced at the NACDS Marketplace event in 2008 and has since been featured in several issues of Drug Store News, including beauty care’s “What?s Hot” section in the Aug. 18, 2008 issue of the magazine.

The facial serums are housed within a capsule that is airtight so water, air or preservatives won?t compromise the integrity of the ingredients. The line includes four serums: Retinol Face, Q10 Face, Vitamin C Face and Retinol Eye.

A 28-day supply of Perlabella PureDose Pearls retails for $19.99.

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