HEALTH

Rite Aid inks exclusivity deal with Home Diagnostics

BY Michael Johnsen

FORT LAUDERDALE, Fla. Home Diagnostics Monday morning announced that it has signed an agreement to be the exclusive supplier of a co-branded blood glucose monitoring system for Rite Aid.

“When Home Diagnostics pioneered the co-branding strategy for blood glucose monitors in 2000, it was with a vision of providing people with diabetes with safe, accurate and easy-to-use blood glucose monitoring supplies at affordable prices,” stated Richard Damron, Jr., HDI president and chief executive officer. “This partnership with Rite Aid is a significant addition to our business. It is also a confirmation of the trust customers place in our products, as well as our status as the leading supplier of co-branded blood glucose meters in the U.S.”

Home Diagnostics’ TRUEtrack will be available as the TRUEtrack for Rite Aid blood glucose monitoring system at more than 5,000 Rite Aid stores across the U.S. starting March 2008.

Previously, Home Diagnostics products were available at Brooks-Eckerd pharmacies, which were acquired by Rite Aid in 2007. Home Diagnostics is also the exclusive co-brand supplier of blood glucose monitoring supplies to other leading pharmacies including Walgreens and CVS, as well as national distributors such as AmerisourceBergen, Cardinal Health and McKesson.

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Joyner agency announces launch of Pepsom products

BY Michael Johnsen

DALLAS The Joyner Sales Agency on Thursday announced the launch of Pepsom Salt and Pepsom Sports, two epsom salt products, from Pepsom. Based on both consumer and retailer input, Pepsom is creating a new segment out of what has historically a staple in many households. “We feel that the Pepsom brand with the wintergreen, spearmint and peppermint formulations will revolutionize the epsom salt first aid category by introducing refreshingly cooling blends to current and new consumers,” commented John Brown, principal of Pepsom.

According to Pepsom, Pepsom Sports is the first to be endorsed by the National Basketball Athletic Trainers Association, a fact that the company plans to emphasize in its marketing of the product. “We expect Pepsom products to be widely distributed at retail in the first quarter of 2008 due to the enthusiastic attention we are receiving during preliminary presentations,” commented Jeff Joyner, chief executive officer and president of Joyner Sales. “In fact, retailers from each trade class have already committed to distribution of this … product line.” 

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Corazonas launches the first-ever cholesterol-lowering potato chip

BY Tara Smith

LOS ANGELES Corazonas Foods is transforming the classic potato chip into a heart-healthy snack with this month’s launch of the first and only cholesterol-lowering Corazonas Hearth-Healthy Potato Chips.

Using patented technology that infuses cholesterol-lowering plant sterols into the chips makes Corazonas’ Heart-Healthy Potato Chips the first chip clinically proven to reduce LDL cholesterol by up to 15 percent—all without sacrificing the taste and crunch of the classic potato chip. Additionally, the chips contain 40 percent less fat than regular potato chips.

Available in five flavors—slightly salted, Mediterranean garlic and herb, Italiano four cheese, Pacific Rim BBQ and spicy Rio Habanero—the all-natural, trans fat-free chips will retail for a suggested $2.99 for a six-ounce package.

The addition of the potato chip line expands Corazonas Foods’ portfolio of heart-healthy snack products, including Corazonas Heart-Healthy Tortilla Chips. The company, committed to combating heart disease, offers recipes and information on managing heart health on its Web site at www.corazonas.com.

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