BEAUTY CARE

Rite Aid goes glam

BY Michael Johnsen

HARRISBURG, Pa. Rite Aid and Cosmetic Promotions on Tuesday announced a promotion geared toward attracting teen and tween female shoppers. The two companies will feature young models offering high-value giveaways at targeted events happening in five of Rite Aid’s strongest markets that match up with a high teen population.

The giveaway is a custom-designed “Glam Camp” duffle bag that contains 12 beauty product samples and coupons from such Rite Aid vendors as Jergens Natural Glow, Jesse’s Girl Eye Dust, Clearasil Daily Face Wash, Colgate Max Fresh Toothpaste, John Frieda Clear Glaze, Hawaiian Tropic Oil Free Faces, Maybelline Volume Seduction Lip, Wet n Wild Lip Gloss, Ban Solid Deodorant, Got2Be Smooth Operator Hairspray, Yes to Carrots Sample, Playtex Gentle Glide Slender Tampons and a Seventeen magazine subscription card.

The Glam Camp bags are also a gift themselves as they are a pink and black small duffle bag with a hip logo that can be re-used for school, events or hobbies.

The Rite Aid Glam Camp kicked off this year on March 22 with a promotion on 94.5 WPST Prom Expo in Hamilton, N.J.  The first 500 event attendees to arrive received the free Glam Camp Bag valued at over $25. There was a “Pimp your Prom” contest, which offered PST listeners a chance to win a complete prom package for five couples, including limousine, dresses, tuxedos, make-over and spa services. In addition to the contest, vendors and sponsors had the opportunity to showcase their business, products and services. Another event was the annual U.S. Spirit Cheerleading Event held in Columbus, Ohio in March. The Glam Camp bags were handed out over the three days of competition to 1,500 attendees. The Rite Aid message was promoted via banners at the event to more than 3,500 participants and almost 8,000 spectators. 

The Glam Camp program has been very successful for Rite Aid and their vendors, the companies reported. Website hits for one Rite Aid vendor increased by 244% after the first bag distribution. “I can always tell when the bags have been distributed” stated Jesse Lawrence of Jesse’s Girl, an exclusive Rite Aid brand of cosmetics; “because I get so much web traffic the next few days”. Other Glam Camp programs include Back to School Makeovers in 200 stores and a tie in with Seventeen Magazine featuring eight vendors. All programs are completely coordinated and executed by Cosmetic Promotions Inc. The company secures the vendors, the bags and all the venues for distribution.

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New Degree Women Fine Fragrance Collection provides luxury at a great price

BY Allison Cerra

CHICAGO While it’s been well-documented that women have been cutting back on everything from clothing to grocery bills in the current economy, a new fragrance line has launched to help women find ways to enjoy luxury without breaking the bank.

New Degree Women Fine Fragrance Collection, which features a line of body mists and matching anti-perspirants, combining long-lasting, sophisticated scents with 24-hour wetness and odor protection, and providing everyday luxury for women on the move.

To help women find ways to have it all, the new Degree Women Fine Fragrance Collection is partnering with actress and fashion guru Lindsay Price, star of NBC’s “Lipstick Jungle.”

Price is passionate about showing women how to be smart shoppers and spenders, and will share how they can indulge in those must-haves that keep them looking and feeling good without breaking the bank.

“I’ve learned that knowing when to save and when to splurge is key to savoring everyday luxuries,” Price said. “It’s important to realize how to adjust — not abandon — indulgences, by looking for smarter ways to spend and treat ourselves.”

Degree Women Fine Fragrance Collection is available in three extraordinary scents: Delicious Bliss, Sexy Intrigue and Classic Romance. In fragrance sniff tests, more women preferred the Collection over a top-selling fine fragrance, based on a sample of 100 participants.

To celebrate the launch of the collection, Degree Women will make an in-kind donation to Dress for Success, an international non-profit organization that provides professional attire, a network of support and the career development tools to help disadvantaged women thrive in work and in life. The donation will help promote economic independence and make a lasting impact on women nationwide.

Degree Women Fine Fragrance Collection, featuring anti-perspirants and matching body mists, are available in the deodorant aisle at mass market retailers nationwide for an average retail price of $3.99 for deodorant (3 fl. oz.) and $3.99 for body mists (2.6 oz.). For more information and tips for finding everyday luxury for less, visit www.DegreeWomen.com.

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Procter & Gamble announces organizational changes

BY Allison Cerra

CINCINNATI Procter & Gamble has announced that its president of global prestige products will be stepping down from his post after more than 28 years of service.

Hartwig Langer, president global prestige products, will retire effective Jan. 1, 2010. He will step down as division president on July 1, 2009, but will continue to serve in a special assignment to ensure a smooth transition, reporting to Ed Shirley, vice chairman of global beauty and grooming, until his retirement.

Under Mr. Langer’s leadership, P&G fine fragrances has become one of P&G’s fastest-growing and successful businesses. Today, P&G global prestige products is one of the world’s largest prestige fragrance businesses globally with many of the largest, most desirable brand names in the industry, such as Hugo Boss, Lacoste, Dolce & Gabbana and Gucci. In total, P&G has 23 prestige brands.

“Hartwig has been a game-changing leader and strategist,” said Shirley.  “He has succeeded by turning the industry’s conventional business model on its head by challenging the industry paradigm that being in touch with the consumer would not yield fresh insights in an industry dominated by creative individuals.  He has left an enduring legacy at P&G and in the beauty industry.”

Patrice Louvet, VP future strategy & growth, global prestige products, has been elected president, global prestige products, succeeding Langer.  Louvet will report to Shirley, and will continue to be located in Geneva, Switzerland.

“Patrice Louvet is the right leader to succeed Hartwig. He is well-positioned to sustain and strengthen the growth of P&G Prestige where he has been serving as vice president – future strategy and growth for some time,” Shirley said.  “With more than 20 years experience in the company, and 15 years in beauty, he has successfully led several of P&G’s businesses in multiple regions. He is a cosmopolitan leader with experience in Europe, Asia and North America.  And, he is a beauty expert whose experience in skin, hair and color cosmetics will help us further grow our Prestige Beauty business on the strong foundations in place today.”

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