BEAUTY CARE

Rite Aid goes glam

BY Michael Johnsen

HARRISBURG, Pa. Rite Aid and Cosmetic Promotions on Tuesday announced a promotion geared toward attracting teen and tween female shoppers. The two companies will feature young models offering high-value giveaways at targeted events happening in five of Rite Aid’s strongest markets that match up with a high teen population.

The giveaway is a custom-designed “Glam Camp” duffle bag that contains 12 beauty product samples and coupons from such Rite Aid vendors as Jergens Natural Glow, Jesse’s Girl Eye Dust, Clearasil Daily Face Wash, Colgate Max Fresh Toothpaste, John Frieda Clear Glaze, Hawaiian Tropic Oil Free Faces, Maybelline Volume Seduction Lip, Wet n Wild Lip Gloss, Ban Solid Deodorant, Got2Be Smooth Operator Hairspray, Yes to Carrots Sample, Playtex Gentle Glide Slender Tampons and a Seventeen magazine subscription card.

The Glam Camp bags are also a gift themselves as they are a pink and black small duffle bag with a hip logo that can be re-used for school, events or hobbies.

The Rite Aid Glam Camp kicked off this year on March 22 with a promotion on 94.5 WPST Prom Expo in Hamilton, N.J.  The first 500 event attendees to arrive received the free Glam Camp Bag valued at over $25. There was a “Pimp your Prom” contest, which offered PST listeners a chance to win a complete prom package for five couples, including limousine, dresses, tuxedos, make-over and spa services. In addition to the contest, vendors and sponsors had the opportunity to showcase their business, products and services. Another event was the annual U.S. Spirit Cheerleading Event held in Columbus, Ohio in March. The Glam Camp bags were handed out over the three days of competition to 1,500 attendees. The Rite Aid message was promoted via banners at the event to more than 3,500 participants and almost 8,000 spectators. 

The Glam Camp program has been very successful for Rite Aid and their vendors, the companies reported. Website hits for one Rite Aid vendor increased by 244% after the first bag distribution. “I can always tell when the bags have been distributed” stated Jesse Lawrence of Jesse’s Girl, an exclusive Rite Aid brand of cosmetics; “because I get so much web traffic the next few days”. Other Glam Camp programs include Back to School Makeovers in 200 stores and a tie in with Seventeen Magazine featuring eight vendors. All programs are completely coordinated and executed by Cosmetic Promotions Inc. The company secures the vendors, the bags and all the venues for distribution.

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L’Oreal Paris celebrates female empowerment with 4th annual Women of Worth

BY Allison Cerra

PARIS L’Oreal Paris is continuing its long-standing commitment to support women’s inner beauty through the fourth annual Women of Worth grassroots awards program.

Beginning April 20, consumers were invited to visit the L’Oreal Paris Women of Worth online community at www.womenofworth.com, to nominate a woman whose service and dedication to volunteerism are making a difference. In addition to nominating women enriching their communities, visitors to the site will find helpful tips on how to get involved in local and national volunteer organizations, and also have the opportunity to read and share inspiring personal stories of worth and empowerment. Nominations are open through July 13 at www.womenofworth.com.

The Women of Worth initiative, which honors and awards women from across the country for their inspiring volunteer achievements and outstanding commitment to community service, was created to bring the L’Oreal Paris iconic brand philosophy, “Because I’m Worth It,” to life, and furthers L’Oreal Paris’ ongoing commitment to female empowerment.

A Woman of Worth is an inspiring volunteer, a confident woman who is dedicated to making a difference in the lives of others and embodies the heart and spirit of the L’Oreal Paris brand. This year, 10 Women of Worth honorees will receive $5,000 for their charitable causes, and a matching donation will be made on their behalves to the Ovarian Cancer Research Fund, L’Oreal’s charitable partner since 1997.

One National Honoree will receive an additional $25,000 donation to her cherished nonprofit organization. The Women of Worth National Honoree will be chosen via a public online vote held this fall at www.womenofworth.com.

“We at L’Oreal Paris are honored and delighted to be celebrating the achievements of real women whose incredible volunteer work has made a significant difference in their communities,” said Karen Fondu, president of L’Oreal Paris. “They have seen the obstacles that are facing so many during these challenging times and have empowered themselves and others to make a positive impact. By harnessing the power of service, these incredible women are helping us all to achieve our common goals.”

For more information about the Women of Worth Program and to nominate a woman in your community, please visit www.womenofworth.com.

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Aveeno announces winner of design competition

BY Allison Cerra

SKILLMAN, N.J. In celebration of Earth Day, Aveeno announced the winner of the Aveeno Envirosax Design Competition, hosted by Aveeno and the Fashion Institute of Technology.

Students at the college were invited to create a limited-edition print for an eco-conscious Envirosax reusable bag to benefit Global Green USA, which supports the fight against global climate change and the creation of green buildings and cities within the United States.

The winning design, created by FIT student Jeff Tsui, will be available to the first 1,000 people that log on to www.aveeno.com/jubilance at 12:00 p.m. EST on April 22. Consumers will receive the special edition, organic cotton reusable bag, plus a sample of the new Aveeno Nourish+ hair care collection. For every bag given away, Aveeno will make a $10 donation to Global Green USA.

“Aveeno has always been committed to inspiring natural beauty in women and the world around us,” said Mike Marquis, group product director of Aveeno. “This contest and giveaway not only celebrates the beauty of nature, but also the importance of protecting the environment. Each bag given away will support global climate change, and hopefully will reduce the number of disposable shopping bags used.”

The limited edition, organic cotton Aveeno Envirosax reusable bag, as well as the winning designer, Jeff Tsui, are unveiled in ELLE magazine’s eco-conscious “Blue Issue,” on newsstands now. For more information, visit www.aveeno.com/jubilance.

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