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Rite Aid, Fujifilm bring back Halloween photo contest

BY Allison Cerra

VALHALLA, N.Y. Rite Aid and Fuijifilm once again are teaming up to bring customers their annual Picture Perfect Halloween photo contest.

Now through Nov. 8, photo enthusiasts of all ages can submit their Halloween-themed photos on HalloweenPhotoContest.com for their chance to win such prizes as a paid vacation, cameras and photography equipment, and Rite Aid gift cards. Consumers can register and submit photos for any of six categories –– best pumpkin, cutest baby costume, best kids’ costume, best teens’ and adults’ costumes, best pets, and spooktacular decorations –– and also can vote for their favorite photos and browse the site for daily giveaways and Halloween tips.

“From commemorating a baby’s first trip trick-or-treating to capturing the liveliness of a costume party, Halloween is one of the most popular days of the year for snapping photos,” said Joellyn Gray, director of marketing for the imaging division at Fujifilm North America. “We’re teaming up with Rite Aid again this year to give people a chance to share their funniest, spookiest and cutest Halloween shots –– all for the opportunity to win some fantastic prizes.”

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NRF responds to Chinese currency legislation

BY Alaric DeArment

WASHINGTON Another group representing retailers has joined those opposed to legislation designed to pressure China to revalue its currency.

 

Following last week’s statement of opposition by the Retail Industry Leaders Association, the National Retail Federation is urging the House to reject H.R. 2378, the Currency Reform for Fair Trade Act, a bill that would require the Department of Commerce to determine whether a country’s currency is undervalued and constitutes an illegal export subsidy when considering cases of countervailing duties. The organization said the bill may violate certain World Trade Organization policies that determine what kinds of government financial contributions can be considered prohibited export subsidies and that it could set off retaliatory measures against U.S. exports by the Chinese.

 

 

Many members of Congress lately have stepped up criticism of China’s policy of pegging its currency, the renminbi yuan, to the U.S. dollar, saying that it constitutes currency manipulation that undercuts U.S. manufacturers.

 

 

“While we agree that the Chinese currency needs to move toward a market-determined exchange rate, H.R. 2378 would be ineffective in addressing the currency issue and would create significant costs for U.S. companies and workers in retail and other industries,” NRF SVP government relations Steve Pfister said. “This bill cannot provide effective leverage over China to resolve the currency issue or have any positive impact on either the trade deficit or U.S. jobs.”

 

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Clorox gets new look

BY Allison Cerra

OAKLAND, Calif. Clorox unveiled its new corporate logo this week, marking the company’s most dramatic logo overhaul since 1957.

The nearly 100-year-old company said that the new logo reflects its focus on eco-friendly products and the strengthening of its brand portfolio.

"Our new logo better communicates what The Clorox Co. stands for today," said Clorox chairman and CEO Don Knauss. "We’ve kept visual elements that reflect our heritage, but we emphasized our forward-thinking mindset and objective to achieve strong growth, drive innovation and focus on sustainability."

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