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Rite Aid boosts selection in electronics for back-to-school

BY Michael Johnsen

CAMP HILL, Pa. — In response to the increased demand for electronic items, Rite Aid on Wednesday announced it has added several electronics to help parents and their children get charged up for the new school year. Such items as Craig TVs, tablets, notebooks, smart TV devices and music amplifiers now can be found on Rite Aid's shelves. To help kids stay connected wherever they go, Rite Aid is offering deals on popular cell phone accessories, including sync cables, wall chargers and headphone splitters.
 
"Back-to-school is an important time of year for students and parents alike, and that's why Rite Aid is committed to offering a wide selection of school supplies," said Tony Montini, Rite Aid EVP merchandising. "With Rite Aid's convenient locations and affordable prices on electronics and back-to-school basics, every student will have the opportunity to shine this academic school year."
 
According to The National Retail Federation, the average family will be spending $669 this year on back-to-school items. 
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Perrigo announces first-to-file patent challenge

BY Ryan Chavis

DUBLIN — Perrigo on Wednesday announced that it has filed an abbreviated new drug application with the Food and Drug Administration for desoximetasone topical spray 0.25%. The company also has notified Taro Pharmaceuticals U.S.A., the owner of the reference listed drug, of the filing.

Taro filed suit against Perrigo on July 28, claiming patent infringement. Perrigo believes it is first to file, which entitles it to a period of generic exclusivity.

"This filing highlights our continued investment in new products and dedication to bringing topicals to market. Perrigo is committed to making quality health care more affordable for consumers around the globe," said Joseph C. Papa, Perrigo's chairman, president and CEO.

Topicort is used for the treatment of plaque psoriasis in patients 18 years of age or older. The drug had annual sales of $29 million, according to Symphony Health Solutions.

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IRI: 15% of consumers looking to increase purchase of premium-positioned natural, organic products in next year

BY Michael Johnsen

CHICAGO — IRI on Wednesday reported that 15% of consumers will be increasing usage of natural and organic products, and other premium-tier products, in the next 12 months in its latest report titled "Premium Products Primed to Perform." 
 
“The word ‘premium’ means different things to different consumers,” stated Susan Viamari, editor of thought leadership, IRI. “For some, it means natural and organic and, for others, it means a private label product offering high-quality ingredients at a lower price. Ultimately, a premium brand must have some sort of perceived value in order to appeal to consumers. Our research reveals how each unique consumer demographic segment defines and shops for premium products at the channel, aisle and even category level.” 
 
The most significant differences in premium brand purchasing habits and attitudes appear between baby boomers and millennials, who each find value in varying premium-brand attributes and employ different shopping strategies. For instance, millennials are more drawn to convenience, while boomers are more likely to seek quality ingredients and brand names. Generation X consumers tend to align most closely with the general population and serve as the middle ground between their adjacent cohorts. 
 
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