HEALTH

Rite Aid begins stocking ALCiS pain relief cream

BY Michael Johnsen

SAN JOSE, Calif. ALCiS Health on Wednesday announced that Rite Aid is stocking its over-the-counter topical pain relief cream, ALCiS Daily Relief.

“Our retail success has come from focused marketing efforts to our defined target audiences—active baby boomers and athletes of all levels,” stated Brian Berchtold, chief executive officer and president of ALCiS Health. “Rite Aid understands these individuals and knows what products they need.”

With the addition of Rite Aid stores, ALCiS Daily Relief is now available in more than 13,000 retail chain stores.

ALCiS Health has been ramping the growth of ALCiS Daily Relief by driving consumers into the retail stores, the company stated. ALCiS advertises on national cable television, radio, print and the Internet. Product sampling, to both the medical and athletic audiences, is another major marketing focus.

Currently, more than 7,000 healthcare professionals are enrolled in the sampling program, and ALCiS Daily Relief will be distributed at more than 50 key national and local sporting events in 2008.

In addition to Rite Aid, ALCiS Daily Relief can also be found on shelves at Walgreens and Duane Reade, several regional retail drug store chains and a select number of specialty sports retail stores.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

Wyeth appoints new vp of communications

BY Michael Johnsen

MADISON, N.J. Wyeth on Wednesday named Daniel McIntyre, 54, to the position of vice president of corporate communications, reporting to Timothy Cost, senior vice president of corporate affairs.

“Wyeth is in one of the most important periods in its history,” Cost stated. “We are building momentum toward developing new therapies for patients even as we transform our organization for the future. Having Dan now leading our communications team is an important part of our plan to meet new and evolving challenges.”

McIntyre will be responsible for all internal and external communications for the corporation and its three major divisions—pharmaceuticals, consumer health care and animal health—around the world.

Prior to joining Wyeth, McIntyre held a series of senior executive positions in communications and health care. Most recently, he was managing director of the healthcare practice of Fleishman-Hillard International Communications. He previously served in senior level communications and public policy positions for Pharmacia Corporation, Bayer Corporation’s Pharmaceutical Division, the Bristol-Myers Squibb Company, and Hoffmann-La Roche Inc.

An honors graduate of Seton Hall University, McIntyre holds an MPA from Rutgers University. He is a member of the executive committee of the Rutgers University Foundation, and has served on the boards of trustees of Caldwell College, the American Association for World Health, the New England Healthcare Institute and Connecticut United for Research Excellence. He is also a member of the Public Relations Society of America.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

Studies highlight importance of vitamin D, Indian ginseng with milk and omega-3

BY Michael Johnsen

WASHINGTON The Dietary Supplement Information Bureau, now part of the Natural Products Foundation, on Tuesday issued a research update covering September that included studies on vitamin D, Indian ginseng with milk and omega-3.

According to an article by Sylvia Christakos of the New Jersey Medical School, vitamin D, the principal regulator of calcium in the body, may help prevent the production of malignant cells such as breast and prostate cancer cells and protect against specific autoimmune disorders, including multiple sclerosis.

The article cited research finding the incidence of MS decreases as the amount of vitamin D available to the body increases, either through sunlight exposure or diet. The article also reported MS is “for the most part, unknown in equatorial regions” and the prevalence of the disease is lower in areas where fish consumption is high. The study is available online in the Journal of Cellular Biochemistry.

A team of American researchers recently examined whether drinking whole cows’ milk with Indian ginseng can increase the body’s white blood cells, a factor that can help boost immunity. The study was led by Heather Zwickey of the National College of Natural Medicine’s Helfgott Research Institute, Portland, Ore.

Test subjects who consumed a milk and ginseng concoction were found to have a statistically significant overall increase in the level of white blood cell activation. The team’s findings were presented during the 23rd annual meeting of the American Association of Naturopathic Physicians held in Phoenix in mid-August. The full findings of the study will be published this fall.

And a study conducted by a team from Kronos Longevity Research Institute found a diet high in omega-3 fat improves insulin sensitivity and reduces inflammatory markers, but does not alter endocrine responsiveness in older adults. Consuming a diet high in omega-3s was found to significantly improve insulin sensitivity, reduce triglycerides in women and reduce free fatty acids in men.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?