Ring Pop calls on fans to choose next flavor
NEW YORK — Ring Pop from Bazooka Candy Brands earlier this week kicked off its fourth annual flavor “face-off” on Facebook, inviting fans to choose among Cherry Cola, Fruit Punch and Lemon Lime as the next flavor. Fans 13 years of age and older can place a vote for their favor by visiting the brand’s Facebook page.
Ring Pop’s promotion runs for three weeks and will end on May 4. The winning flavor will make its debut on retail shelves this fall for a limited time. Previous fan-voted flavors include cherry limeade, strawberry lemonade and raspberry lemonade.
“The Ring Pop crowdsource is one of our most exciting events of the year because it’s one of the rare opportunities that fans have to truly influence the final product they see on store shelves,” said Shannon Maher, brand manager for Ring Pop at Bazooka Candy Brands. “Over the years we’ve seen fans not only vote for their favorite flavors, but also share their thoughts about what makes a great flavor, and we’re looking forward to hearing all their fun ideas again this year.”
Heinz plans to become ‘America’s favorite mustard’
PITTSBURGH — Heinz on Thursday announced plans to launch a new, “better-tasting” yellow mustard at retailers across the country. To support the new product, the company plans to debut an advertising campaign, “Ketchup’s Got a New Mustard.”
“Our Yellow Mustard launch is unprecedented for Heinz and for the mustard category,” said Eduardo Luz, president of Heinz North America. “Heinz is America’s Favorite Ketchup, and we’re aiming to become America’s favorite mustard, too. We want people to love their yellow mustard as much as they love our ketchup.”
Jessica Ryan, associate director of marketing for Heinz Brands, added that the campaign supporting the product is meant to change the way consumers think about yellow mustard.
“Our new campaign focuses on the idea that Heinz Ketchup has been with the wrong mustard for years, but finally found a mustard that lives up to its high standards of taste,” Ryan said. Both the commercial and digital videos can be viewed online.
Heinz Yellow Mustard is available in 8-, 14- and 20-oz upside-down squeeze bottles for a suggested retail price of $1.69.
‘Share a Coke’ makes a return
ATLANTA — Coca-Cola on Tuesday announced that it would be bringing back its “Share a Coke” campaign beginning this week, thanks to popular demand. Twenty-ounce bottles of Coca-Cola, Diet Coke and Coke Zero will feature 1,000 of the most popular names in the country — four times the number of names featured in last year's wildly successful campaign.
For those consumers that can’t find their name, the company will deliver “Share a Coke” to consumers across the country. Coca-Cola will roll out an e-commerce site where consumers can both personalize and purchase 8-oz. “Share a Coke” bottles.
“The return of ‘Share a Coke’ brings four times as many names, twice as many packaging options and countless more opportunities for people to connect over a Coke,” said Evan Holod, Coca-Cola brand director, Coca-Cola North America. “We took inspiration from our most loyal fans and created more opportunities for people to get involved, make ‘Share a Coke’ their own, and create new memories with an ice-cold, delicious Coca-Cola. Whether it’s celebrating a proposal, creating baby announcements or just enjoying time with a friend, Share a Coke can make those moments even more special.”
“Share a Coke” will also extend to the company’s freestyle fountain dispenser, which will give consumers a chance to try three limited-time mixes: “BFF,” “VIP” and “Legend.”
The company will support the return of “Share a Coke” through a robust advertising and marketing campaign, which includes television commercials, cinema ads, social and digital engagements as well as experiential engagements across the country. Consumers who share their experience using the hashtag #ShareaCoke may even see their stories and photos shared on Coca-Cola billboards in their area.
“We can’t wait to see how fans share their amazing stories again this year – in real life and through social media. People invited Coca-Cola into their lives and took ownership of the campaign as a way of self-expression,” said Jennifer Healan, group director, Integrated Marketing Content, Coca-Cola North America. “Coca-Cola brings people together all around the country, and we can’t wait to see how Americans share a Coke again this summer.”
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