BEAUTY CARE

Rimmel London unveils spring 2014 collection at NYC beauty event

BY Antoinette Alexander

NEW YORK — Coty’s Rimmel London beauty brand, which is celebrating its 180th anniversary, unveiled during a press event on Tuesday its spring 2014 collection, featuring products for eyes, face, lips and nails.

The event, held at Manhattan hotspot The Lion, featured Rimmel London’s global makeup artist Kirstin Piggott and beauty icon and Rimmel partner Georgia May Jagger.

Rimmel London spokesmodel Georgia May Jagger modeled makeup from the spring 2014 collection and global makeup artist Kirstin Piggot shared applicaton tips with beauty editors.

New for spring 2014 —

ScandalEyes Retro Glam mascara: Lashes will go big and bold with this new mascara, which is inspired by the swinging ‘60s drama. The mascara features an hourglass-shaped fiber brush to ensure that every lash gets a pump of volume without clumps. Available in four shades — a first for Rimmel — the mascara is priced at $6.99 each.

ScandalEyes Thick & Thin Eyeliner and the ScandalEyes Precision Micro Eyeliner: Combining Rimmel London’s application with a waterproof, intensely pigmented formula, these eyeliners promise to deliver flawless definition with a single stroke. The Thick & Thin Eyeliner features a 2-in-1 applicator with a slanted tip, while the Precision Micro Eyeliner has a thin-as-a-pin applicator to draw the skinniest of lines. They are priced at $5.99 each.

ScandalEyes Shadow Paint: This new cream eye shadow glides on effortlessly and promises to stay on all day without cracking or flaking. The waterproof and crease proof formula is available in 12 shades priced at $5.49 each.

Stay Matte Liquid Mousse Foundation: This formula features three times the mattifying powders of conventional foundation to control shine all day with a natural-looking velvety finish. It is available in eight shades and is priced at $5.49 each.

Stay Matte Primer: This smoothing, mattifying primer aims to minimize pores and extends foundation wear. The multi-benefit primer can also be used as a quick fix when worn alone to minimize pores and fine lines, as well as absorbs excess oils for velvety soft skin. It is priced at $6.99.

Stay Blushed Liquid Cheek Tint: This creamy matte blusher blends instantly to give a natural flush of color. It is available in five shades and costs $3.29 each.

Show Off Lip Lacquer: This formula delivers bold, saturated color and intense shine in one tube and is applied with a new, innovative foam applicator that features a micro-reservoir to help the perfect amount of lacquer within the wand. It comes in 14 shades and costs $5.99 each.

BB Cream Matte: The brand’s 9-in-1 BB Cream is now available in a super-mattifying formula for all-day shine control. Available in two shades, it costs $6.99 each.

Sunshimmer Maxi Bronzer: Rimmel London’s Sunshimmer bronzer now comes in a new water-resistant maxi bronzer formula that delivers a sun-kissed glow. It comes in three shades and is priced at $5.99 each.

60 Seconds Nail Pollsh: As the name says, this nail polish dries in 60 seconds. It also features a super-wide Xpress flat brush designed to cover the nail in a single stroke. Available in 27 trendsetting shades, the polish costs $1.99 each.

Glam’Eyes HD Shadow: The revamped Glam’Eyes HD Shadow comes in a new five-pan design format. It features the same fan favorite formula with a punch of highly pigmented color and adds a fifth twist of color to intensity eyes. It is priced at $4.99.

ScandalEyes Gel Eyeliner: The brand’s gel eyeliner has been given a makeover. The new quick-drying gel formula delivers a more natural-looking finish and comes with a thin brush to build and layer when applying. It can be blended for a smoldering smoky eye or can deliver a sexy wingtip — either way, the four highly pigmented shades promise to stay smudge-free for up to 24 hours. It is available in four shades and costs $5.99 each.
 

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Shoppers Drug Mart, Beyond the Rack offering Shoppers Optimum members new online experience

BY Antoinette Alexander

TORONTO — Shoppers Drug Mart is collaborating with online private shopping club Beyond the Rack to provide Shoppers Optimum members with exclusive deals on designer fashions and accessories.

Shoppers Optimum members are invited to join a new subscription-based retail website that offers exclusive savings and rewards on designer fashions and accessories. Those who register can receive special weekly product offers from Beyond the Rack while collecting 10 Optimum points on every dollar spent.

"We are always looking for new ways to reward Shoppers Optimum members, and partnering with Beyond the Rack allows us to offer amazing deals on designer fashions and accessories for our style-savvy shoppers," stated Mike Motz, EVP and chief merchandising officer for Shoppers Drug Mart. "Gaining access to exclusive designer discounts while earning Shoppers Optimum points gives our members a unique and rewarding shopping experience."

"Beyond the Rack is delighted to partner with Shoppers Drug Mart — one of Canada’s leading retailers — in expanding our brand reach to their loyal customers and extending the SDM and Optimum brands into e-commerce," added Yona Shtern, CEO of Beyond the Rack. "This collaboration brings together two leaders in their respective fields to the benefit of Canadian consumers."

Optimum members who register for the new program via the Shoppers Drug Mart website will receive weekly emails with exclusive shopping offers on designer merchandise, including fashion, electronics, jewelry and more. While enjoying discounts of up to 80%, Optimum-Beyond the Rack members will rack up 10 Shoppers Optimum points for every dollar spent on the new website to be redeemed on purchases at Shoppers Drug Mart. These members-only deals will last for seven days as opposed to the usual 48-hour deals currently offered by Beyond the Rack. Optimum-Beyond the Rack members will have access to deals on designer brands for up to 80% off.

Shoppers Optimum members who register before Nov. 4 will be entered to win one of three early-bird prizes: a pair of Tod’s Sunglasses valued at $400; a Coach handbag valued at $350; and a Beyond the Rack shopping credit of $150.

 

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Out of Africa continues support of West African women, children with sponsorship

BY Antoinette Alexander

MARINA DEL REY, Calif. — Out of Africa, which is a line of natural and vegan skin care products using 100% pure, unrefined shea butter, is sponsoring in November the Shine On Sierra Leone’s Cash & Rocket VolunTourism Trip Sierra Leone, which will launch the building of the first and only secondary school in the Bongema Village.

This journey also will include visits to Shine On Sierra Leone’s program sites, including participation in building The Muddy Lotus secondary school. "This event brings women from around the world together for a common cause, and it is a privilege to support this initiative and help the people of Sierra Leone rebuild,” Out of Africa CEO Victor Lulla said.

Out of Africa also sponsors two charitable projects by donating a portion of their sales to The Benin Education Fund and Shine On Sierra Leone.

The Out of Africa product portfolio includes bar soaps, hand and body washes, body butters, lip balms, lotions, creams, body oils and shea butter tins. The line harvests and crushes the shea nuts available while supporting several women’s cooperatives in Benin, West Africa. Their shea butter, known as the "Women’s Gold" of Africa, is made by hand in order to maintain maximum healing and moisturizing properties.
 

 

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