HEALTH

Ricola launches new Extra Strength lozenge

BY Michael Johnsen

PARSIPPANY, N.J. — Ricola on Tuesday added a new product to its line of uniquely effective herb drops — Extra Strength for powerful cough relief.

Extra Strength contains a blend of 10 natural Swiss Alpine herbs and a soothing syrup center that provides powerful cough relief with natural menthol.

"Ricola invented the original Swiss herb cough drop more than 80 years ago and today still uses the same blend of 10 natural Swiss Alpine herbs to provide the world relief from coughs and colds," stated Ricola senior market manager Tobias VonRohr. "Our new Ricola Extra Strength with natural menthol continues that tradition of providing the finest quality herb drops with a powerful soothing syrup center, made from natural menthol."

Extra Strength is found in major food, drug and mass retailers for a suggested retail price of $3.29.

 

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CRN and NPA: Faulty vitamin D meta-analysis only looks at half of the supplement equation

BY Michael Johnsen

WASHINGTON — Two associations representing the dietary supplement industry issued separate statements in response to what they characterized as a faulty meta-analysis, “Effects of Vitamin D Supplements on Bone Mineral Density: A Systematic Review and Meta-Analysis,” published last week in The Lancet.

"Most healthy adults do not need vitamin D supplements," concluded study leader Ian Reid from the University of Auckland in New Zealand. "Our data suggest that the targeting of low-dose vitamin D supplements only to individuals who are likely to be deficient could free-up substantial resources that could be better used elsewhere in health care."

Reid and colleagues from the University of Auckland conducted a systematic review and meta-analysis of all randomized trials examining the effects of vitamin D supplementation on bone mineral density in healthy adults up to July 2012.

"This systematic review provides very little evidence of an overall benefit of vitamin D supplementation on bone density," Reid wrote. "Continuing widespread use of vitamin D for osteoporosis prevention in community-dwelling adults without specific risk factors for vitamin D deficiency seems to be inappropriate."

But Reid and fellow researchers may have only looked at half of the supplement equation, the associations noted. “The scientific literature supports that vitamin D is necessary for calcium absorption and bone density, and therefore the two nutrients work in combination to provide a protective effect for helping to prevent osteoporosis," stated Duffy MacKay, VP scientific and regulatory affairs for the Council for Responsible Nutrition. "One of the serious limitations of this meta-analysis was the lack of consideration of studies that looked at how vitamin D and calcium work together. For populations that are most vulnerable to vitamin D deficiencies and insufficiencies — especially older adults — getting vitamin D from food alone is particularly challenging, and so supplementation may be warranted."

"The beneficial effect of vitamin D and calcium is due to the fact they work in tandem, and examining the outcomes of just vitamin D caused the researchers to start with a weak premise," added Cara Welch, SVP scientific and regulatory affairs for the Natural Products Association. "In fact, the Food and Drug Administration has an approved health claim for vitamin D and calcium regarding osteoporosis."

 

 

 

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Matrixx Initiatives identifies new VP marketing for Zicam Cold Remedy brand

BY Michael Johnsen

BRIDGEWATER, N.J. — Matrixx Initiatives recently named Lori Norian VP marketing for the Zicam Cold Remedy brand. 

Norian previously worked at Unilever and has worked on popular products including Hellman’s, Ragu, Bertolli and Altoids. Norian said she believes her experience translates well to the cold remedy brand, which is targeted primarily to women.

“Knowing how to tap into consumers’ needs and develop resonant messaging and communications strategies is the key to driving further growth for Zicam,” Norian said. 

Norian said the company’s small size and single-brand focus appealed to her as her opportunity to truly run a business. The new VP joins an all-female sales team, headed by CEO M’Lou Arnett. 

“I knew Lori had one of the best minds in the industry, and I had heard of what she had done over the years with other brands,” Arnett said. “She has unparalleled knack for planning and developing a campaign, and we’re very fortunate to call her one of our own here at Zicam.”

Norian is currently developing activations for the upcoming cold season starting this November, spanning TV, print and digital media; social media activations; consumer experiential and sampling; and in-store campaigns.

“I’m getting settled in fast, but then again, I have to — the Cold Monster is coming,” Norian said, referring to the character in the Zicam advertising campaign.

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