HEALTH

Ricola enters immunity category

BY Michael Johnsen

PARSIPPANY, N.J. – Ricola on Thursday announced the release of Ricola Herbal Immunity Lozenges, formulated with ginseng, vitamins C, B6 and B12, to help support the immune system and fight fatigue.

"The immunity category has exploded in recent years," stated William Higgins, regional president, North America at Ricola. "We are excited to expand our product portfolio into the category and bring consumers a proactive approach to wellness."

Born out of the insight that consumers have been seeking a product containing no artificial flavors, colors or genetically modified ingredients that supports the immune system and fights fatigue, Ricola pulled from its herbal innovation heritage to offer an immunity product that delivers a balance of key vitamins, plus ginseng, a known fatigue fighter.

"It is our highly concentrated, purified form of Panax Ginseng that works to fight the fatigue associated with today's busy lifestyle, a first in mainstream U.S. immunity products," explained Raymond Place, head of corporate product development and innovation at Ricola. "When combined with Chrüterchraft, the secret blend of 10 Swiss herbs found in almost all Ricola products, consumers will now have access to an immunity product that is not only effective, but tastes good too."

Ricola Herbal Immunity Lozenges in honey herb and citrus herb will be available Sept. 1 at CVS, Walgreens and Rite Aid stores nationwide.

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NuGo Nutrition acquires ProMax sports nutrition bars

BY Michael Johnsen

OAKMONT, Pa. – NuGo Nutrition, a fast-growing lifestyle brand in the natural foods category known for creating protein bars for several lifestyles, on Wednesday announced it has acquired the sports performance brand, Promax from Promax Nutrition Corporation.

Terms of the transaction were not disclosed.

Promax has been a mainstay in the sports nutrition category for more than 20 years. NuGo recognized the legacy potential of the Promax brand and will leverage its expertise in the nutrition bar category and extensive sales network to create a solid growth platform for the brand under NuGo's umbrella, the company stated.

"We recognized thatwith Promax's great taste and attractive retail pricing, combined with our dedication to the brand and nutrition bar category expertise, Promax has enormous potential for growth," commented NuGo CEO David Levine.
 

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Carmex to sponsor LSU, Wisconsin match-up at Lambeau Field

BY Michael Johnsen

FRANKLIN, Wis. – Carmex will be the presenting sponsor for the nationally-televised College Classic football game this Saturday, Sept. 3, 2016 at iconic Lambeau Field, home of the Green Bay Packers, where the LSU Tigers will be playing the Wisconsin Badgers at 2:30pm CST. Carmex is also the presenting sponsor prior to the game on ESPN College GameDay, college football's longest-running and most-celebrated pregame show, which will be broadcast live from Lambeau Field.

This weekend's LSU-Wisconsin game at Lambeau Field marks the first major sports sponsorship for the 80-year-old brand, as part of a multi-year partnership with the Green Bay Packers.

During half-time of the game, Carmex will also sponsor the "$100,000 Football Relay Challenge," in which three participants will have the chance to complete a "Punt, Pass, Kick" sequence on the field. If completed successfully, all three winners will split the grand prize of $100,000. In addition, two runner-up winners received game tickets and $500 in spending money. The contest will be streamed LIVE on the Carmex Facebook page the day of the game.

Additionally, Carmex has teamed with local Green Bay artists, Zane Statz and Spencer Young, to produce a large-scale mural welcoming LSU Tiger and Wisconsin Badger fans to Lambeau Field. For years, a residential fence located across from the stadium on Lombardi Avenue has been a canvas for local artists displaying their passion for the Green Bay Packers. This weekend, the mural will feature custom designs of UW's Bucky Badger, LSU's Nick the Tiger as well as custom Lambeau Field cheese-façade graphics.

"It's exciting to be involved with the Green Bay Packers and Lambeau Field, while at the same time being able to support the local community tradition of the fence painting," said Frank Simone, VP sales at Carma Laboratories.
 

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