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Richmond, Va., smokers get support from ‘Quitter in You’ smoking-cessation campaign

BY Jason Owen

RICHMOND, Va. — The American Lung Association in Virginia and Anthem Blue Cross Blue Shield are supporting smokers in Richmond, Va., in their efforts to quit for good through the “Quitter in You” smoking-cessation campaign, the companies announced Friday. Anthem Blue Cross Blue Shield awarded the American Lung Association in Virginia $72,000 as part of a total $1.5 million donation to the American Lung Association by Anthem’s parent company in support of the program.

An ALA survey revealed that many smokers are unsuccessful on their first attempt to quit smoking. The "Quitter in You" campaign aims to empower people trying to quit smoking by acknowledging that past quit attempts are not failures, but are normal and necessary steps along the way to quitting for good. A survey from the American Lung Association found that 6-out-of-10 former smokers were not able to successfully quit on their first try and required multiple attempts to quit smoking for good.

“We want smokers to think about their past quit attempts as practice for the time that they will quit for good. Anyone can quit smoking and the American Lung Association has a number of resources available to help people quit,” said Dennis Alexander, regional executive director of the American Lung Association in Virginia.

"Quitting smoking is one of the most powerful changes a person can make for their health, but it’s not easy. Studies show it typically takes several attempts before most smokers quit for good, so it’s important that a person not give up," said Jay Schukman, M.D., Anthem’s chief medical director. "The American Lung Association’s ‘Quitter in You’ smoking cessation initiative helps educate and empower people trying to quit smoking, bringing them one step closer to success."

More than 1.5 million people in Virginia, 20.8% of the state population, smoke according to 2011 data. The “Quitter in You” campaign aims to change the way people think about past quit attempts and motivate them to try again. A quit attempt is defined as not smoking for at least one day with the intent of not starting again.

The “Quitter in You” campaign features a web site at QuitterInYou.org, radio and Out-of-Home public service announcements, and a wealth of personalized tools and support from the American Lung Association’s Freedom From Smoking Lung Helpline (1-800-LUNG-USA), Freedom From Smoking Online and Freedom From Smoking in-person clinic. The campaign is focused in 14 target markets, including Richmond, Va.

The “Quitter in You” campaign also is reaching Spanish-speaking communities with a Spanish-language website (Elganadorenti.org), radio public service announcements, Freedom From Smoking cessation resources, as well counseling and one-on-one support from Spanish-speaking registered nurses, respiratory therapists and trained smoking-cessation counselors through the Lung Helpline (1-800-LUNG-USA).


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Axe launches new Anarchy, Anarchy II For Her shower gels

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — Following the successful launch of Anarchy For Her Bodyspray, Unilever’s Axe is now expanding its For Her product line with the new Anarchy and Anarchy II For Her shower gels.

"Axe talks to our more than 1 million female social media fans every day," stated Rob Candelino, VP marketing for Unilever U.S. Skincare. "Axe Girls made it clear they wanted more than a bodyspray, so we delivered with the Anarchy For Her shower gels."

Complete with new packaging, Axe Anarchy and Anarchy II For Her shower gels are available in two fragrance variants, crafted by the fragrance house Givaudan:

  • Anarchy For Her: A fresh fragrance with the scent of blackcurrant, jasmine and a touch of rose. Finishing with coconut and rich woods scents, the flirty fragrance will keep her feeling rejuvenated all day long.
  • Anarchy II For Her: Acombination of apple and mandarin, paired with a hint of jasmine petals. The fragrance finishes with vanilla and sandalwood.

During the month of August, Axe is asking girls to visit Instagram.com/TheAXEEffect and post pictures of their favorite grooming and fashion products — from shoes, to showers, to sunglasses — to be featured in the 31-day Anarchy For Her Instagram Challenge.

AXE Anarchy and Anarchy II For Her shower gels are available at food, drug and mass retail outlets, as well as online retailers, with a suggested retail price of $3.99.


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Harris Teeter opens doors in Wake Forest, N.C.

BY Jason Owen

WAKE FOREST, N.C. — Harris Teeter announced this week the grand opening of a new store in the Creedmoor Village Shopping Center here. The store will open on Aug. 28 with a pharmacy open seven days per week.

The company is celebrating the grand opening with a ribbon cutting ceremony at 8 a.m. as well as weekend activities to introduce community members to the "H.T. Difference."

In each of its stores, including its newest store at Creedmoor Village, Harris Teeter strives to offer customers an excellent shopping experience on every visit, the company stated. An excellent shopping experience starts in the store with customer service, high-quality perishables along with great variety and selection.

The Creedmoor Village Harris Teeter will be open 24 hours per day.

The company announced some events as part of the grand opening celebration:

  • Aug 29 to 31 — e-VIC mobile, signing up customers. The e-VIC service notifies customers when products that they normally purchase go on sale.
  • Sept. 6 to 8 — Harris Teeter Rancher Mobile Grill with free samples.
  • Sept. 13 to 15 — Harris Teeter Ice Cream Truck with free samples.

The Creedmoor Village Shopping Center is located at 1432 Brodgen Woods Drive in Wake Forest.


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