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Rice Krispies Treats adds two new permanent flavors

BY Gisselle Gaitan

Kellogg’s Rice Krispies Treats is introducing two new permanent flavors, to the brand’s portfolio. The new additions, Birthday Cake and Cookies ‘n’ Cream were inspired by the most sought-after flavors of homemade treats on social media and will launch in retailers nationwide in January.

“We are so excited to announce these brand-new flavors,” Emily Minardi, associate marketing director of Rice Krispies Treats, said. “Every day presents a reason to celebrate, whether it’s a big occasion like a birthday or a little victory like completing a math test. With the new Birthday Cake and Cookies ‘n’ Creme flavors, you have delicious treats for celebrating that will bring big smiles to your whole family and give you even more to love.”

The Birthday Cake flavor features colorful rainbow sprinkles and a crème drizzle. Cookies ‘n’ Cream contains chocolate cookie crumbles and a crème coating. Both launches will be available in Rice Krispies Treats write-on wrappers to create custom messages of encouragement and love.

More information about each of the flavors can be found on the company’s website.

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Special K introduces cereal made with probiotics

BY Gisselle Gaitan

Kellogg’s is expanding its line of Special K products by introducing new, Special K Nourish Berries & Peaches with Probiotics. The cereal features peach-flavored flakes, a blend of blueberries, raspberries, peaches yogurt pieces and 12-g. of whole grains.

"Our goal is to empower women to feel confident in their food choices," Christie Crouch, director of marketing for Special K said. "We know digestive wellness is top of mind for many women, and it can be tough to sort through all the options out there. With new Special K Nourish Peaches & Berries with Probiotics, we're delivering the good bacteria, along with iron and vitamins, to women who are looking to fuel their day."

The Special K Nourish Berries & Peaches with Probiotics is the first cereal to contain live and active probiotic cultures, and without the need for refrigeration, provides consumers with good bacteria, the Battle Creek, Mich.-based company said. 

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Hershey’s adds SkinnyPop parent company, Amplify to its portfolio

BY Gisselle Gaitan

Hershey’s has announced that it has entered an agreement to acquire Austin, Texas-based Amplify Snack Brands. This deal includes all outstanding shares of Amplify for $12.00 per share in cash.

"The acquisition of Amplify and its product portfolio is an important step in our journey to becoming an innovative snacking powerhouse as together it will enable us to bring scale and category management capabilities to a key sub-segment of the warehouse snack aisle," Michele Buck, The Hershey Company president and chief executive officer, said. "Hershey's snack mix and meat snacks products, combined with Amplify's Skinny Pop, Tyrrells, Oatmega, Paqui and other international brands, will allow us to capture more consumer snacking occasions by creating a broader portfolio of brands."   

The Hershey, P.A.-based company believes this acquisition will drive significant shareholder value through growth and margin expansion. Annual rum-rate synergies of approximately $20 million also are expected to be generated over the next two years from cost savings and portfolio optimization, the company said.

"Since Amplify's inception in 2014, our company's goal has been to bring transparency to our products, and clean ingredients and great tasting snacks to consumers," Tom Ennis, Amplify Snack Brands, president and chief executive officer. "This transaction is a continuation of our mission as Hershey also believes in bringing to consumers great-tasting snacks made with the best ingredients possible. Hershey is a great cultural partner for Amplify and I'm excited for our team who will have access to Hershey's marketing and go-to-market resources to take our brands to the next level."

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