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Rexall taps Canadian drug store vet for CEO role

BY Antoinette Alexander

EDMONTON — Katz Group has announced the appointment of former Shoppers Drug Mart executive Jürgen Schreiber as CEO of Rexall Health, a newly-established banner under which all of Katz Group’s health-related companies will operate. Schreiber will join the company in August.

“Jurgen has been a consultant to our health-related businesses for the past two years as a member of our advisory board. We know first-hand that he brings world-class expertise, deep knowledge of the Canadian health and pharmacy sector, and a track record of success,” stated Katz Group founder and chairman, Daryl Katz. “We consider ourselves very fortunate to welcome him to the Katz Group in this new role.

In the wake of the departure of former CEO Frank Scorpiniti last October, Warren Jeffery, COO, had assumed day-to-day operational responsibilities.

Schreiber is highly experienced in the global retail pharmacy, health and beauty sectors, including four years as president and CEO of Canadian retailer Shoppers Drug Mart from 2007 to 2011. Prior to joining Katz Group, Schreiber served for four years as president and CEO of Edcon Group, a non-food retailer in South Africa, with 1,400 stores and approximately 20,000 employees across Africa.  Prior to these appointments, Schreiber spent many years establishing himself as an innovative and accomplished retail and FMCG (Fast Moving Consumer Goods) executive in multi-national businesses based in Europe and Asia, operating in more than 23 countries.

“I have great admiration for what Daryl and the team at Rexall have built, and I’m very excited by the opportunity to help grow this exceptional business,” stated Schreiber. “I was attracted by Rexall’s obvious strength in the Canadian market, its innovative approach of providing a broad array of health care and related services to its customers and patients, and the very significant growth opportunities in the evolving Canadian marketplace. Bringing the Katz Group’s other health-related businesses under the Rexall Health banner creates additional growth opportunities to bundle services to meet the needs of our customers.”

Rexall Health includes the following independently-operated businesses:

•    Rexall/Rexall Pharma Plus, a Canadian retail pharmacy chain operating under the 100 year old Rexall banner. The chain employs more than 8,600 people at more than 460 locations across Canada;

•    Medicentres Canada, a group of family health care clinics where family physicians and specialists practice in order to bring comprehensive, quality and accessible health care services to individuals and families in the communities of Edmonton, Calgary, London and Windsor; and

•    Claimsecure, a healthcare management and technology firm that has been providing customized, value added health benefit claims management and plan administrative services to Canadian corporations and other health benefit plan sponsors for more than 30 years.

 

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Fruth Pharmacy to provide digital audio Rx labels

BY Antoinette Alexander

POINT PLEASANT, W. Va. — Fruth Pharmacy has unveiled new technology to make prescription label reading easier for the visually impaired by partnering with AccessaMed to bring a special prescription label into all 26 Fruth Pharmacy locations.


AccessaMed’s prescription bottle has helped bridge the gap for the visually impaired and other patients that have difficulty reading a label by providing a digital audio label that will speak to the patient.  The label permanently adheres to the prescription bottle or package. A patient pushes a button on the new electronic label and instructions for taking the medicine will be provided to the patient in a clear and robust voice. The digital audio label does not require expensive or complicated reading systems for users. The printed label will also continue to be on the prescription bottle for caregivers or others offering assistance.


“We saw a need in the community with several of our patients,” stated Tim Weber, Fruth Pharmacy VP of pharmacy. “We started researching a way to resolve this issue to help visually impaired patients with medication adherence.  Persons unable to read or understand printed text will also find this technology beneficial.  AccessaMed™ helped us fill our communities’ needs.”

 

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Parody infomercial hammers home anti-smoking message

BY DSN STAFF

 
 
WASHINGTON — Action on Smoking & Health recently launched an infomercial campaign behind its new faux product, The Wrinkler, which purports to add between 10-20 years of aging to a users face. Using all of the devices typical of an infomercial — scientifically-proven products, a doctor recommendation, a call to action and user testimonials — the mock campaign aims to raise awareness around the dangers of smoking.
 
"Big Tobacco often portrays smoking as exciting and glamorous, like in Philip Morris International’s Be Marlboro campaign. Through this parody video, we hope to illustrate the realities of tobacco use — that instead of making you seem cool and sexy, tobacco actually makes you old and sick," said Laurent Huber, executive director of ASH (Action on Smoking & Health).
 
The parody infomercial was released in advance of World No Tobacco Day on May 31. 
 
According to ASH, the video was created and donated by advertising creative directors Dean Hacohen and Hank Kosinski of New York.
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