Revlon, Ulta Beauty launch Live Boldly vending machine
Revlon is taking it’s Live Boldly campaign on the road. The beauty brand announced that it would be enhancing the consumer experience by offering fans a unique way to receive a gift with purchase, with a little help from Ulta Beauty.
The New York City-based beauty brand unveiled a vending machine that will be touring around to several of the Bolingbrook, Ill.-based retailer’s locations throughout the nation. The machine will offer consumers a chance to receive a product from Revlon after completing a purchase and giving the campaign a little social media shoutout.
In order to obtain a product from the vending machine, consumers must first make a purchase at the Ulta Beauty where the machine will be stationed throughout the day. After the transaction has been completed, the guest must post on social media by sharing a picture on Instagram using the #LiveBoldly hashtag. Lastly, a gift can be chosen from the vending machine based on in-store spending level, and the consumer must use their IG handle to verify the post.
One of the gift options consumers can choose from is a Super Lustrous Lipstick that can be engraved on-site. Those interested in seeing the bending machine in action can stop by the Ulta Beauty in Aventura, Fl. on March 16, Ulta GM Conference on April 4 and Arlington, TC location on April 7.
ModiFace, Samsung partner on AR-powered Galaxy camera
ModiFace is taking yet another huge leap in the world of augmented reality by partnering with Samsung. The Toronto-based company announced the integration of its AR technology into the Samsung Bixby platform, which will allow users to see real-time makeup looks on live video from the Galaxy S9/S9+ devices.
Running at 30 frames per second, the facial makeup simulation technology utilizes precisely mapped shades from top beauty brands, and renders realistic augmented reality effects within Bixby, the company said.
“We are delighted by the partnership with Samsung, and especially by enabling our technology to be directly used within the default camera application within Bixby. This allows billions of users to have immediate access to ModiFace’s industry-leading beauty simulation technology, while at the same time enabling leading beauty brands to reach new customers on an unprecedented scale,” Parham Aarabi, founder and CEO of ModiFace, said.
This partnership will allow for nee brands and features to be integrated into Bixby, enabling looks, colors and styles to be tried on by users and product offerings to be continuously updated and refreshed, the company stated.
Panasonic revamps flat, styling iron tool
Panasonic Consumer Electrics is advancing the science behind hair styling tools, by unveiling a new iron that is designed with patented nanoe technology. The new Panasonic EH-HS99-K flat iron and styling iron delivers salon-quality results at home and leaves hair looking beautiful and healthy, the Newark, N.J.-based company said.
The brand’s new styling tool uses proprietary nanoe technology to draw moisture from the air and create super-fine particles that hold approximately 1,000 times more moisture than a regular iron. Moisture-rich nanoe particles assist in hydrating hair, resulting in a glossier and smoother appearance, the company said.
“Especially in the past few years, in an effort to reduce dry, dull hair, consumers have moved away from using hot styling tools on their hair. With the new nanoe flat iron and styling iron, users can confidently heat-style hair while maintaining hydration,” Destiny Vancans, product manager of beauty at Panasonic Consumer Electronics, said. “Embracing technology and innovation, Panasonic optimized nanoe technology in the development of this salon-quality hair styling tool to provide customers the opportunity to see beautiful results.”
Also featured within the tool is an innovative high-recovery heater and constant temperature control, which allows for even heat distribution over the styling plates to efficiently style tresses and reduce styling time. Each flat iron and styling iron contains 4-inch ceramic plates and five heat settings, which allows users to choose the ideal setting for their hair type.
The new nanoe styling tool is available for purchase on Target’s website for the suggested retail price of $129.99. Distribution is expected to expand to additional beauty specialty stores and mass retailers nationwide later this year.