BEAUTY CARE

Revlon U.S. sales swing to a loss in Q4

BY Antoinette Alexander

NEW YORK — Beauty company Revlon announced on Wednesday that fourth-quarter sales rose 28%, benefiting from the inclusion of sales at the Colomer Group, which it acquired in October.

Net sales for the quarter totaled $491 million, up 28% compared with $383.5 million in the year-ago period. On a foreign currency fluctuations or XFX basis, total net sales rose 31.2%, benefiting from the inclusion of $116.8 million of net sales related to the Professional segment beginning on The Colomer Group acquisition date. Excluding the acquisition, total net sales rose 0.7% on an XFX basis.

Net loss for the quarter was $33.1 million, compared with a gain of $46.5 million in the year-ago period.

In the United States, the company posted a decrease in net sales of 0.3% to $218.6 million. Lower sales of Almay color cosmetics were offset by higher net sales of Revlon color cosmetics, Revlon ColorSilk hair color and Revlon Beauty Tools.

For full-year 2013, net sales were $1.50 billion, up 7%. On an XFX basis, total net sales rose 9.6% for the year, benefiting from the inclusion of net sales related to the Professional segment beginning on The Colomer Group acquisition date, as well as a full year of Pure Ice sales.

For full-year 2013, the company posted a loss of $5.8 million, compared with a gain of $51.1 million in the year-ago period.

“We successfully completed our transformational acquisition of The Colomer Group on October 9, 2013, reuniting the global Revlon brand and expanding Revlon back into the professional channel. Since the acquisition, we have taken further actions to strategically move the combined business forward. We finalized our integration plan, announced our plans to realize annualized cost reductions related to integrating TCG of up to $35 million by the end of 2015, and began to take actions to achieve these benefits. Also, in December 2013 we announced the exit of our business operations in China, which is expected to generate additional annualized cost reductions of $11 million. Given the transformational nature of our TCG acquisition and our overall cost reduction opportunities, the primary focus for us in 2014 will be the successful execution of these programs to achieve the combined synergies,” said Revlon president and CEO Lorenzo Delpani.

 

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P&G unveils newest addition to Crest 3D White Whitestrips family

BY Antoinette Alexander

CINCINNATI — Procter & Gamble has announced the launch of its new Crest 3D White Whitestrips Luxe Supreme FlexFit, the latest addition to the Crest 3D White Whitestrips family.

According to the company, these new whitestrips are the best-fitting whitestrips yet, and provide 30% more whitening coverage to custom fit each individual’s unique smile.

Crest 3D White Whitestrips’ new FlexFit technology allows the Whitestrips to stretch around the smile for better coverage and easier application. In addition, it provides a strong grip for a comfortable and easy whitening experience, whitening as well as an in-office professional treatment.

In July, Crest 3D White announced its first-ever global partnership recordinga artist Shakira. She will represent the brand globally including all the Crest 3D White Whitestrips.

Suggested retail for the new Crest 3D White Whitestrips is $64.99.

 

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Beiersdorf sees growth in 2013

BY Antoinette Alexander

HAMBURG, Germany — Beiersdorf, whose portfolio includes Nivea and Eucerin, enjoyed a “successful” 2013 as sales growth exceeded expectations.

“2013 was an important and successful year for Beiersdorf. The Group has made gains in market share, increased sales and improved its earnings. Beiersdorf is back on a sustainable growth track,” said Stefan F. Heidenreich, CEO of Beiersdorf AG.  

Both sales growth and the EBIT margin excluding special factors exceeded expectations.

The Group delivered organic sales growth of 7.2%. In nominal terms, sales increased by 1.7%, from €6,04 million to €6,14 million.

Group EBIT excluding special factors increased to €814 million (previous year: €735 million), representing an improved EBIT margin of 13.2% compared with last year’s 12.2%.       
 
For 2014, Beiersdorf expects to deliver sales growth of 4% to 6% and an improved EBIT margin.

The company’s Consumer Business Segment recorded organic sales growth of 7% in 2013. In nominal terms, sales increased by 1.1% from €5,05 million to €5,10 million. All three core brands contributed to this dynamic growth: Nivea delivered 7.5% growth, Eucerin 11.5% and La Prairie 7.5%, the company stated.

In terms of regional performance, Beiersdorf stated that it was successful in mature markets as well as emerging markets. For the first time, the share of total Consumer sales achieved in emerging markets reached a level of 52%, compared with the prior-year level of 49%. In North America, sales increased 4.6% compared with prior year.       
 

 

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