BEAUTY CARE

Revlon releases Q3 results, announces 2008 product launches

BY Antoinette Alexander

NEW YORK Revlon posted a double-digit gain in third-quarter net sales and a narrower net loss thanks in part to its restructuring efforts in 2006 and early 2007, and ongoing cost control. It also announced several product launches for early 2008, including a new longwearing minerals collection.

Net sales for the quarter ended Sept. 30 rose 11 percent to $339.7 million compared with net sales of $305.9 million in the year-ago period. Third-quarter 2006 sales were reduced by about $15 million from Vital Radiance.

Net loss was $10.4 million, or 2 cents per share, compared with a net loss of $100.5 million, or 24 cents per share, in the year-ago period.

Operating income was $20.7 million during the quarter versus an operating loss of $57.2 million in the year-ago period. In the third quarter 2006, Vital Radiance, executive severance and restructuring expenses reduced operating profitability by $72 million and adjusted EBITDA by about $64 million. Third quarter 2007 included restructuring expenses of $0.5 million.

Last year, the beauty company discontinued its Vital Radiance cosmetics line for mature women less than one year after its launch and cut about 250 jobs in the United States as part of the restructuring.

Looking to 2008, Revlon announced that it will introduce a new product line up for Revlon and Almay color cosmetics. The launches include differentiated and unique offerings for the mass channel, innovations in products and packaging and new technologies for the franchises.

Under the Revlon brand, first half 2008 cosmetics introductions include:

  • ColorStay Minerals: The first-ever longwearing minerals collection in the mass market, according to the company. The collection includes foundation, baked blush, bronzer and eyeshadow.
  • Custom Creations Foundation: A first-to-market foundation packaged in a bottle that delivers five different custom shades at the turn of a dial.
  • Limited Edition Collection, which includes new cross-category introductions in face, eye and lip.

For Almay, first-half 2008 launches include:

  • TLC (Truly Lasting Color) Foundation: A long-wear makeup that incorporates skin care benefits.
  • Intense i-Color Play Up Collection: This is a relaunch of the Intense i-Color Collection with new Play Up shadows, liners and mascara with a molded brush. The products are coordinated to intensify naturally eye color.
  • Almay Makeup Remover: This is an enhanced formula with improved packaging. It contains a botanical blend of ingredients to condition skin.

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L’Oreal honors 13 ‘Women of Worth’ at awards presentation

BY Antoinette Alexander

NEW YORK At a special awards presentation held Monday evening in New York City, beauty company L’Oreal Paris honored 13 women for their volunteerism and community achievement.

“The four simple words ‘Because I’m Worth It’ continue to serve as the inspiration for the L’Oreal Paris community,” stated Carol Hamilton, president of L’Oreal Paris. “We’re thrilled to be honoring these 13 amazing women from all across the country for their dedication to their communities.”

The 13 honorees were:

  • Maureen Cavaiola, 59, of Severna Park, Md., founded “Partners in Care,” an organization that helps older and disabled adults remain independent in their own homes.
  • Tara Church, 29, of New York, co-founded the world’s first youth environmental nonprofit, “Tree Musketeers” at age 8.
  • Meagan Corlin, 23, of Strafford, N.H., founded the “StarMight Foundation” at age 17, a non-profit organization that empowers youth to make a difference through volunteerism.
  • Angelia Curran, 41, of Smith’s Station, Ala., is the Deputy Chief of the “Friendship Volunteer Fire Department”, a volunteer fire department she began volunteering for at age 15.
  • Anne Garrett Addison, 45, of Lake Stephens, Washington, co-founded the “Preeclampsia Foundation”, whose mission is to reduce maternal and infant illness and death due to preeclampsia.
  • Millicent “Mama” Hill, 67, Los Angeles, established “Mama Hill’s Help” which provides tutoring for more than 125 neighborhood youth in South Los Angeles.
  • Gayle Hutchens, 60, of Indianapolis, founded “Paws & Think”, which matches underserved youth with shelter dogs to enhance the lives of adults and children with special needs.
  • Shamika Lee, 27, of Boston, volunteers at “Graham Windham”, a home that provides preventive services as well as foster care and adoption.
  • Pauline Lewis, 69, of Phoenix, founded the “Phoenix Foundation for Homeless Children” and ministers to hundreds of homeless children and their families by tending to their medical, nutritional, and other basic needs.
  • Wendy Masi, 55, of Fort Lauderdale, established the “Love Jen Fund,” which provides emergency financial assistance to families who have a child sick with cancer.
  • Eva Payne, 31, of Lincoln, Neb., founded “Camp Kindle,” a summer camp for young people impacted by HIV and AIDS.
  • Hesther Rippy, 80, of Lehi, Utah, founded the “Lehi-Rippy Literacy Center,” which offers effective one-on-one literacy training to help families and individuals develop the necessary reading skills to thrive in society.
  • Karen Stark, 58, of Oklahoma City, Okla., founded the “HUGS Project,” a nationwide troop support effort.

All 13 honorees received $2,500 on their behalf for their non-profit cause, plus a matching $2,500 monetary donation in their names to The Ovarian Cancer Research Fund, the 10-year charitable partner of L’Oreal Paris.

In addition, L’Oreal announced that Stark was chosen by popular vote as the Woman of Worth National Honoree for with her work with The HUGS Project, a national organization that provides handmade supplies for US troops oversees.

Stark will receive an additional $25,000 for The HUGS Project from L’Oreal Paris. More than 35,000 people voted online www.womenofworth.com.

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Markwins’ wet n wild launches 2008 products

BY Antoinette Alexander

CITY OF INDUSTRY Wet n wild is gearing up for 2008 with a string of new product launches, including a mineral-based powder formula.

Marking its entrance into the mineral makeup segment, the new wet n wild Ultimate Minerals powder foundation is a light formula, suitable for sensitive skin, that promises to provide natural-looking coverage.

Also new for 2008:

  • Glassy Gloss Jelly Pops available in such shades as Just Peachy, Pink Sugar and Candy Apple.
  • MegaGlo Illuminating Powder, which is an all-in-one illuminator that blends four complementary shades.
  • MegaMixers Flavored Lip Balm in such flavors as Strawberry Daiquiri, Pina Colada, Island Mojo and Berry Fizz.
  • Perfect Pair Eye Wand, which is a pencil that combines a soft eyeshadow shade on one end and an eyeliner on the other end.
  • Perfect Pair Lip Wand, which is a wand that combines a lipstick shade on one end and a liner on the other.
  • Silk Finish Highlight & Contour Blush kits coordinate shades that work together or alone.
  • Wild Shine Lip Lacquer is a moisturizing, full coverage formula that offers the shine of a gloss.

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