BEAUTY CARE

Revlon’s president and CEO steps down

BY Gisselle Gaitan

Revlon has announced that current president and CEO, Fabian Garcia will be stepping down from his role to pursue other opportunities. A member of the New York City-based company’s board of directors, Paul Meister will become executive vice chairman of the board and oversee the day-to-day operations of the company on an interim basis. Garcia will be staying on through the end of February to assist Meister with the transition of his duties.

This shift in management comes on the heels of the beauty brand also reporting a sizeable net loss as it works to integrate its previously announced Elizabeth Arden acquisition, into the rest of the company.

“It has been a privilege to serve as CEO of this iconic company,” Garcia said. “I want to thank each and every one of the women and men of Revlon whose relentless commitment and passion for the beauty business have made this company the global cosmetics leader it remains today. I also want to thank MacAndrews & Forbes for their support as we started to transform the company after the Elizabeth Arden acquisition all the way through the most recent launch of the new and exciting ‘Live Boldly‘ Revlon campaign. I’m confident that Revlon will continue to succeed as the company executes its long-term growth plan, which is already having an impact on reestablishing its status as a trendsetter and pioneer in the industry.”

Garcia joined Revlon in 2016, after spending 13 years in various leading roles at Colgate-Palmolive, which included leading the company’s businesses in Asia-Pacific, Eurasia, Latin America, Europe and the Hills Pet Nutrition businesses.

Meister has served on Revlon’s board of directors since 2016 and is currently the president of MacAndrews & Forbes. He also was a co-founder of Liberty Lane Partners, a private investment company with investments in healthcare, technology and distribution-related industries.

“I’m thrilled to help lead Revlon during this transition period and I’ve been encouraged by the progress Revlon has made with respect to our extensive transformation initiatives. While we still have significant work to do, we’re putting our iconic brands at the center of our strategy to better position us in this rapidly evolving marketplace. I look forward to enhancing our operating structure, driving innovation, and strengthening the future leadership team,” Meister said.

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Old Spice channels fine fragrances in Red Collection

BY Gisselle Gaitan

Old Spice is celebrating 80 years as a grooming brand by launching the Red Collection, a new line of premium scents. The line will feature antiperspirants, deodorants, body washes, body sprays and shampoos, and is inspired by fine fragrance trends and enhanced by the company’s Fade-Resistant Scent Technology, which provides long-lasting scents that resist fade.

With our new Red Collection and supporting ad campaign, Old Spice is shattering the belief that premium scents only come in fancy bottles with fancy price tags from fancy fragrance houses in France,” Janine Miletic, Old Spice brand director at Procter & Gamble said. “After all, we have some of the world’s most renowned perfumers on our team and we’re excited to democratize the premium scent experience by introducing scents inspired by fine fragrance brands to the Grammys and to guys everywhere in the male grooming aisle.”

The featured scents within the line will include:

  • Captain: The Scent of Command contains a modern scent with crisp top notes of water and citrus met with subtle green notes.
  • Ambassador: The Scent of Excellence features a classic masculine scent with warm, caring notes of creamy amber freshened by spicy, woody top notes.
  • Nomad: The Scent of Adventure contains an innovative, aquatic fragrance that captures classic elements of fougere with citrus and crisp watery fruits.

“Old Spice has been sailing the seas of men’s grooming longer than anyone out there and there’s a reason why we’re the No. 1 selling antiperspirant/deodorant stick and body wash brand with guys of all ages,” Miletic said. “We understand what guys want and what they are frustrated with today, which includes not being able to smell their product at the end of the day. These insights go directly into our product design and our new Red Collection is the perfect example of that, combining preferred scents and breakthrough technology. We look forward to continuing to evolve with guys over the next 80 years!”

The Red Collection is available for purchase at drugstores, grocery stores and mass merchants nationwide.

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Clairol redesigns formula, intros Nice ‘N Easy Color Care

BY Gisselle Gaitan

Clairol is redesigning it’s classic Nice ‘N Easy hair dyes with the launch of Nice’n Easy Color Care. The new line teams damage blocking technology with a revolutionary hair dye molecule, ME+, to create an allergy gentle formula that conditions in every step, the New York City-based company said.

The Coty-owned brand’s new patented permanent hair color technology helps block damage with EDDS technology, which encapsulates copper and prevents it from reacting with water and other free radicals to keep the cuticle healthy and smooth.

“Coloring your hair is one of the boldest ways to change your look and your perspective. Making that change at home, yourself, requires a lot of bravery and raises many questions,” Rosi Ajjam, SVP retail hair at Coty, and the architect of Clairol’s recent redesign said. “As a long-time category leader and innovator in at-home hair color, it’s our responsibility to partner with women in this process. Our first step was taking an in-depth look at people’s concerns — fear of damage or achieving an unnatural result; and annoyance with messy and smelly formulas. From there, we created a breakthrough product to tackle those concerns directly. Our intention for the new Clairol Nice ‘N Easy is to empower women to color fearlessly. From a technical perspective, this means blocking damage with conditioners at every step, in an allergy-gentle formula, for beautiful, natural-looking hair. On the emotional side, this means looking and feeling your absolute best, and hopefully tackling the day with a little less fear.”

The no-drip, cream Color Care formula features conditioners and antioxidants at every step of the coloring process, alleviating the feeling of dry, brittle hair, the company said. Clairol also has added foaming technology that the slows the rate at which ammonia evaporates, significantly reducing the odor and replacing it with a fresh, lily scent.

Every shade that previously existed in the Clairol Nice ‘N Easy collection will be featured with the new formula, and the company also will expand the range of products to 47 shades.

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