BEAUTY CARE

Revlon announces additional Live Boldly ambassadors

BY Gisselle Gaitan

Revlon has unveiled who will be joining previously announced Live Boldly ambassador Gal Gadot as faces of the campaign. Models Ashley Graham, Adwoa Aboah, Imaan Hammam and Raquel Zimmermann have also been tapped as additional representatives, as they embody what it means to live boldly, the company said.

Ashley Graham was chosen as a Live Boldly ambassador for using her celebrity voice to publicly challenge conventional perceptions that have changed the industry’s perspective by creating a more inclusive definition of beauty, which as a result has inspired women everywhere, the New York City-based company said.

“I am thrilled to be part of this timely and groundbreaking campaign with different types of women across races, ages and sizes, and to leverage this platform to continue to create positive change,” Graham said. “To ‘Live Boldly’ is the mantra of my life. Every day in the mirror I say to myself, ‘I am bold, I am brilliant, I am beautiful,’ and together with Revlon, we can inspire all women to do the same.”

Aboah was recently named Model of the Year by The British Fashion Council, and in 2015 founded Gurls Talk, an online community dedicated to providing girls with a platform to share their stories, empowering them through a broader community.

“Revlon gives us a platform that allows us to be accessible to all different types of women,” Aboah said. “To me, ‘Living Boldly’ means being unapologetic, knowing no boundaries, being vulnerable, strong, authentic and yourself.”

Model Imaan Hammam has become a fixture on runways around the world, as has Brazilian-born cover and runway model and environmentalist, Zimmermann, who also was named one of the “30 models of the 2000s,” by Vogue Paris.

Revlon’s Live Boldly campaign has launched across all media platforms, additional information can be found on the company’s website and social media feeds.

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FragranceLock expands distribution, unveils new packaging

BY Gisselle Gaitan

FragranceLock is targeting a new range of consumers with the recent unveiling of its new packaging, designed towards better communicating with consumers about the benefits of the product while standing out on the shelf.

The product, which has expanded distribution to CVS Pharmacy locations, is sprayed anywhere from 10 to 12 inches over where the user’s desired fragrance was sprayed. This leaves an invisible, breathable mesh on the skin, resulting in the deceleration of the fragrance’s natural evaporation cycle, meaning a longer lasting fragrance, the company said.

“By fine-tuning key attributes of the brand such as the new accessible price point and impactful packaging, our goal is to introduce FragranceLock to a wider consumer base extending the life of everyone’s favorite fragrance.” Lori Mariano, FragranceLock brand development, said.

The company also has had its product tested by users, which stated:

  • 96.8% of the test panel said FragranceLock lasted 12 hours or more.
  • 84.3% of respondents said their fragrance lasted twice as long than normal.
  • 78.1% of women said it would make lives simpler without multiple fragrance applications.
  • 96% of women liked the experience of using the product.

FragranceLock can be purchased in a 2.7-oz. bottle online or in CVS Pharmacy locations nationwide for the suggested retail price of $15.

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CVS Pharmacy veteran Cheryl Mahoney dies

BY DSN STAFF

Cheryl Mahoney, who served as part of CVS Pharmacy for roughly 45 years, has passed away, according to an obituary in the Providence Journal. Mahoney was most recently the company’s vice president of retail merchandising for promotion and business development.

Mahoney’s main role at CVS Pharmacy was building up its beauty offerings. As vice president of beauty and personal care, the chain credited her with helping it lead the market in both beauty sales and market share.

Mahoney leaves behind her husband Bob Mahoney daughter Erin Weis. She had lived for six years with cancer, according to the obituary. Services are planned for Friday, Jan. 26 at 10 a.m. at the Nardolillo Funeral Home and Crematory in Narragansett, R.I. The family requested that memorial contributions be made to Chicago’s Lung Force or the RI Food Bank in lieu of flowers. Online condolences can be made here.

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