BEAUTY CARE

Revlon gets boost in profitability rating from investment group

BY Antoinette Alexander

NEW YORK Moody’s Investors Service recently raised Revlon’s corporate family rating to a “speculative” grade of B3 from Caa1, which is viewed as “may default,” a MarketWatch report stated.

The upgrade of Revlon’s rating reflects the beauty company’s improvement in operating profit and cash flow which have contributed to meaningful gains in Revlon’s profitability and credit metrics, the ratings agency was reported as saying. The outlook is positive.

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Listerine reintroduces Agent Cool Blue pre-brush rinse

BY Antoinette Alexander

MORRIS PLAINS, N.J. Listerine, of Johnson & Johnson Healthcare Products division of McNeil-PPC, has reintroduced its Listerine Agent Cool Blue pre-brush rinse for children.

The new formulation has an enhanced preservative system that replaces the product voluntarily recalled in April 2007 after determining the previous preservative system was not adequate. The alcohol-free formulation is geared toward children aged 6 and older.

“We’re proud to bring back a reformulated Listerine Agent Cool Blue that features an enhanced preservative system and that has undergone rigorous quality assurance testing, as we know parents and dental professionals valued its role in improving children’s oral care routines,” stated Kathy Weber, vice president of Oral Care for J&J Healthcare Products division of McNeil-PPC.

The product, available in Glacier Mint and Bubble Blast flavors, engages children in their oral care routine by temporarily tinting teeth blue so they pay more attention to cleaning their teeth. The product has a suggested retail price of $5.29.

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Head & Shoulders names spokesman for Hispanic consumers

BY Antoinette Alexander

CINCINNATI Procter & Gamble’s Head & Shoulders hair care brand has named stylist Antonio Rosales as the brand’s first spokesperson and ambassador for the U.S. Hispanic market.

This fall, Rosales will join Head & Shoulder’s global stylist Ben Skervin, who has served as the only stylist for the brand at the global level.

As part of the partnership, Rosales will launch a scalp care blog through the revamped Head & Shoulders Spanish Web site, located at www.amatucabello.com. The blog features topics ranging from seasonal scalp care to new looks.

We are very happy to have Antonio onboard as we recognize our Hispanic consumers have unique hair care and styling needs. With Antonio’s expertise and enchanting charisma we expect to make a lasting connection with our consumers,” stated Hernan Lopez, assistant brand manager for Head & Shoulders.

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