BEAUTY CARE

Revlon gets boost in profitability rating from investment group

BY Antoinette Alexander

NEW YORK Moody’s Investors Service recently raised Revlon’s corporate family rating to a “speculative” grade of B3 from Caa1, which is viewed as “may default,” a MarketWatch report stated.

The upgrade of Revlon’s rating reflects the beauty company’s improvement in operating profit and cash flow which have contributed to meaningful gains in Revlon’s profitability and credit metrics, the ratings agency was reported as saying. The outlook is positive.

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Axe brand men’s care extends into hair products

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. Unilever’s Axe brand for guys is expanding its portfolio with the launch of a new hair care line dubbed Axe Hair.

The collection includes several Axe shampoos, including Axe De-Glue Shampoo Plus Scrub with rock crystals to remove product build up in the hair; Axe De-Poof Shampoo to deflate hair; and Axe Anti-Dandruff Shampoo Plus Conditioner with zinc-based dandruff control.

The line also includes Axe Conditioner and Axe styling products. Styling products include Axe Messy Look Paste, Axe Spiked-Up Look Putty, Axe Clean-Cut Look Pomade and Axe Shaggy Look Cream.

Starting in December, Axe Hair will be available at most food, drug, club and mass outlets. The shampoos and conditioner are priced at $4.99 each. The styling aids are priced at $6.99 each.

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‘Dancing with the Stars’ judge endorses Listerine whitening system

BY Antoinette Alexander

MORRIS PLAINS, N.J. Looking to promote its new Listerine Whitening Vibrant White Pre-Brush Rinse and Listerine Whitening Pen, the brand has teamed up with “Dancing with the Stars” judge Carrie Ann Inaba.

“With the new fall season of ‘Dancing with the Stars’ kicking off, I’m busier than ever and always looking for products that are easy, convenient and effective. White teeth are especially important during the live shows, and incorporating Listerine Whitening into my daily routine is a simple way to achieve results,” stated Inaba, who is a consultant to Johnson & Johnson Healthcare Products division of McNeil-PPC.

The new Listerine Whitening Vibrant White Pre-Brush Rinse is a multi-action rinse that provides whiter and brighter teeth, according to the company. The rinse has extra whitening power plus polyphosphates to help prevent stains. It also helps fight plague buildup and controls tartar.

The Listerine Whitening Pen provides the benefit of on-the-go whitening. According to the company, users will see, in two weeks, a noticeable difference in the whiteness of their teeth. To use, pop off the cap and apply a thin layer of whitening gel to the front surface of each tooth. The sponge-tip pen allows for targeted application so users can whiten surfaces of teeth that require special attention.

Listerine Whitening Vibrant White Pre-Brush Rinse has a suggested retail price of $6.15. The Listerine Whitening Pen has a suggested retail price of $12.99.

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