BEAUTY CARE

Revlon completes acquisition of Colomer Group

BY Rebecca Haughey

NEW YORK — Revlon on Wednesday announced that its wholly-owned operating subsidiary, Revlon Consumer Products, completed its previously disclosed acquisition of the Colomer Group, including the Revlon Professional business, for a cash purchase price of $665 million.

The Colomer Group is a beauty care company with approximately $500 million in annual net sales. Key professional brands acquired as part of the transaction include Revlon Professional, Intercosmo, Orofluido and UniqOne hair care brands; CND nail polishes and enhancements; and American Crew men’s grooming range. This acquisition expands Revlon’s geographic scope with approximately 50% of the acquired business’ net sales in Europe, Middle East and Africa, and approximately 40% in the United States.

“We are excited about the acquisition of TCG, which provides Revlon with broad brand, geographic and channel diversification. The acquisition substantially expands our business, providing distribution into new channels and meaningful cost synergy opportunities. In addition, it offers opportunities for profitable growth by leveraging our enhanced innovation capability and know how. We expect the acquisition to be accretive to cash flow and earnings in the first year," said David Kennedy, interim CEO of Revlon.

 

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Maite Perroni confesses with Pantene and calls for fans’ hair confessions

BY Sierra McCleary-Harris

CINCINNATI — Maite Perroni, celebrity ambassador for Procter & Gamble’s hair care brand Pantene, will help launch the Pantene Pro-V Heat Shield collection in the U.S. Hispanic market with four new exclusive hair confession videos on MiPantene.com.

Perroni shares hair secrets and anecdotes on her everyday hair styling routine. The Pantene Pro-V Heat Shield collection is for all women who are aware of the damage that can be caused by the excessive use of heat styling tools, but are ultimately not prepared to sacrifice their style due to the use of less heat.

“We all have secrets when it comes to our hair! Personally, I wish I could let my hair air-dry as much as possible, but the reality of my life requires heat styling tools as part of my everyday hair routine. With Pantene Pro-V Heat Shield collection, I can use heat styling tools guilt-free and still keep my hair healthy and protected against 450-degree heat, ” Perroni said.

Every Monday during the month of October, a new confession video will be posted on MiPantene.com. At the end of each video, Perroni will invite fans to submit their own hair confession videos in response to a question. Ultimately, four finalists will be selected by a panel of judges. After the four weeks, the finalists’ videos will be posted on MiPantene.com for two weeks of open voting to determine the grand prize winner. The grand prize is a trip to Miami to attend People en Español’s “Estrellas del Año” party on December 12 and receive a makeover from Pantene celebrity stylist Gabriel Samra.

 

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ChapStick announced Olympic gold medalist Alex Morgan as newest spokeswoman

BY Rebecca Haughey

MADISON, N.J. — Pfizer Consumer Healthcare, the makers of ChapStick, on Wednesday announced Alex Morgan, Olympic gold medalist and member of the U.S. Women’s National Soccer Team, as the brand’s newest spokeswoman. Morgan will serve as the first brand spokesperson in more than a decade and will appear in national television and print advertising, set to debut Nov. 4.

The product focus for the start of Morgan’s two-year partnership is ChapStick Hydration Lock. The brand’s latest innovation provides eight hours of moisture and contains advanced ingredients, including CoQ-10 and hyaluronic spheres, to support soft, supple lips and give lips a fuller appearance, according to the company.

“I always have ChapStick with me, whether I’m training or hanging out with my friends, so partnering with ChapStick was a natural fit for me,” Morgan said. “What’s most interesting to me is the thought and science behind each product. Lips are an area of the body often overlooked, and when it comes down to it, they should be among the most thought about because of their sensitive nature.”

As a star forward in international women’s soccer, Morgan has had a breakout career. Her list of accomplishments includes No. 1 overall draft in 2011 by the Western New York Flash and youngest player on the USA’s roster at the 2011 FIFA Women’s World Cup. Most notably, Morgan played a pivotal role in the 2012 London Olympic Games, scoring the winning goal during the semi-final match against Canada in extra time, and leading Team USA to their gold medal win against Japan. Currently, she serves as forward on the National Women’s Soccer League Champion, Portland Thorns, and is a member of the U.S. Women’s Soccer Team.

 

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