BEAUTY CARE

Revlon appoints new global brand ambassador

BY Antoinette Alexander

NEW YORK Revlon has signed actress Jessica Biel to be a new global brand ambassador for Revlon.

Biel joins Revlon’s star-studded lineup of women including Academy Award-winning actresses Halle Berry and Jennifer Connelly, actresses Jessica Alba and Beau Garrett, and supermodel and entrepreneur Elle Macpherson.

In addition to being featured in upcoming global advertising campaigns, Biel will be involved with various company-sponsored philanthropic activities and fundraising events for charity. For example, she will be joining Revlon brand ambassadors Connelly and Alba at this year’s EIF Revlon Run Walk in New York on May 2.

Through the EIF Revlon Run Walk and other efforts, Revlon has raised $65 million for research, counseling and outreach programs to support women’s health and participating breast cancer programs.

“Jessica Biel is a beautiful woman and an accomplished actress. Her modern and youthful spirit play to the essence of the Revlon brand. We are very excited to make Jessica part of the Revlon family,” stated Revlon president and CEO Alan Ennis.

“Revlon represents today’s modern woman,” added Biel. “I am honored to be associated with this strong global brand and to be part of a company that has done so much for women around the world.”

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La Roche-Posay announces launch of new sunscreen

BY Allison Cerra

NEW YORK Skincare company La Roche-Posay announced the launch of its newest sunscreen.

The company announced Thursday the availability of  Sunscreen beginning May 1.

The sunscreen provides dual protection against exposure to harmful UV rays that can lead to short term and long term damage to skin cells, including skin cancer and premature aging.

Anthelios 60 is available in three, fast-absorbing textures, including an Ultra Light Fluid for face (normal to combination skin), a Melt-in Lotion for face (normal to dry) and a Melt-in Milk for body that is gentle enough for the face. Each has been specifically formulated for optimal patient compliance.

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Revlon appoints new president, CEO

BY Antoinette Alexander

NEW YORK Revlon’s board of directors has elected Alan Ennis president and CEO, succeeding David Kennedy, who will become vice chairman. News of the move, which was described as a “planned transition,” came as the beauty company posted a 7.8% boost in first-quarter net sales in the United States, thanks in large part to increased sales of Revlon and Almay color cosmetics and Revlon ColorSilk hair color.

Ennis previously served as Revlon’s EVP, CFO and president of Revlon International. In addition to serving as Revlon’s vice chairman, Kennedy also will serve as a senior EVP at MacAndrews & Forbes Holdings, Revlon’s largest shareholder. Both Ennis and Kennedy will remain on the company’s board of directors.

In addition, Chris Elshaw, who has served as EVP and general manager of the U.S. region, has been elected EVP and COO. Steven Berns has been elected EVP, CFO and treasurer. The appointments of Ennis, Kennedy and Elshaw are effective May 1. Berns will join the company later in May.

Kennedy has served as the company’s president and CEO since September 2006. In March 2006, he was elected CFO.

“This planned leadership transition ensures that we have highly capable executives to continue to lead our business. I am most confident that Alan is best positioned to lead the company, as he has strong leadership capability, strategic ability and financial acumen,” stated Kennedy. “In addition, Chris and Steven are well-equipped to assume their respective roles. Alan and Chris, along with the other senior management team that make up the operating committee, will provide the company with outstanding leadership.”

The news came as Revlon announced that net sales in the United States totaled $191 million, an increase of $13.8 million, or 7.8%, compared with $177.2 million in the year-ago period. First quarter 2009 net sales benefited from higher pipeline shipments of first half and some second half 2009 new color cosmetics products, as a result of timing of shipments and a more extensive new product lineup, including Revlon ColorStay Ultimate Liquid Lipstick.

Total sales for the quarter were $303.3 million, compared with $311.7 million in the year-ago period. Excluding unfavorable foreign currency fluctuations, net sales increased by 3.8%.

Net income for the quarter was $12.7 million, or 25 cents per diluted share, compared with a net loss of $2.5 million, or 5 cents per share, last year.

Net income in the current quarter benefited from lower interest expense, a gain on the repurchase of senior notes and lower income tax expense, partially offset by higher foreign currency losses and higher pension expense. First quarter 2008 net loss included a gain of $6 million related to the sale of a non-core trademark.

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