Revlon appoints global presidents, COO exits
NEW YORK — Revlon announced on Tuesday several executive moves, including the departure of Chris Elshaw, Revlon’s EVP and COO, effective immediately.
“After 12 years with the company I felt it was time to seek a new challenge. I’ve very much enjoyed working with my colleagues and business partners to develop our business around the world, and I am proud of the many achievements during my time at Revlon. I wish the team well in the next stage of their journey,” Elshaw said.
Revlon also announced the appointment of Gianni Pieraccioni as its EVP and global president of the Revlon consumer division and Sennen Pamich as its EVP and global president of the Revlon professional division.
Gianni most recently served as EVP, chief commercial officer for Alitalia. Prior to Alitalia, he held several general management, marketing and commercial positions of increasing scope and seniority within the consumer and luxury goods industry, including at Procter & Gamble, PepsiCo, Johnson & Johnson, Sector Group, Binda Group and Averna Group.
Sennen most recently served as SVP, Revlon Pro Brands — United States and Canada. Sennen joined The Colomer Group in January 2010, and before that he held several senior management, commercial and marketing positions of increasing scope and responsibility at P&G, J&J and Bulgari Perfumes and Cosmetics.
"Both Gianni and Sennen have significant experience and demonstrated success in leading global businesses. Gianni brings to our Revlon donsumer division broad international, as well as domestic, experience, as he worked in Italy, Spain, the United States and Brazil and had country, regional and global responsibilities in his previous positions. Sennen brings a global vision to his new role in our Revlon professional division, having held senior management, sales and marketing positions in the United States, Asia and Europe. These appointments are designed to strengthen our leadership team and to better support and focus our efforts to develop each of our consumer and professional divisions,” said Lorenzo Delpani, Revlon’s president and CEO.
Hair care brand Joico launches e-commerce platform with a twist
LOS ANGELES — Hair care brand Joico has teamed up with beauty online retail solution Loxa Beauty to bring stylists, consumers and products together through an online shopping platform.
The beauty industry was rooted in the ability to experience products in-store through the five senses, but that notion is changing and evolving into a virtual beauty counter. Through this partnership, beginning mid-March, Joico will maintain its position as salon/stylist expert, while making its products directly accessible to consumers.
Unlike traditional e-commerce platforms, Loxa Beauty incorporates a salon/stylist into the checkout process by awarding commission for individual online sales.
“This partnership marks yet another monumental moment for the brand, and we are thrilled to be a part of this exhilarating journey,” said Sara Jones, GM at Joico. “As a brand, we believe the connection between consumers and the professional salon world is the foundation of our industry, and Loxa Beauty empowers this connection on a broader scale. Finally, there’s a website that offers everything the beauty enthused consumer desires, and we are excited for this opportunity to deepen our connection with our customers.”
Additional resources have been designed for salons/stylists on Loxa Beauty, including a mobile tool used to send personalized HairScription recommendations to their clients. Salons/stylists can choose from more than 3,000 options, including Joico products, to recommend the product that is unique to their client’s needs.
“Loxa Beauty was created to extend the salon shopping experience beyond the stylists’ chair,” stated Janell Shaffer, founder of Loxa Beauty. “This revolutionary platform bridges the gap between the salons/stylists, clients and professional beauty products. By awarding a commission on every sale, we are able to keep the stylist at the center of the shopping experience. Our goal was to partner with brands that understand the importance of this connection, which is why we worked diligently to ensure Joico was present.”
Consumers can join Loxa Beauty to receive content, special offers and buy Joico product, while professional salons/stylists can benefit from Loxa Professional through their personal salon/stylist listing and account. With a salon/stylist listing and account, a salon/stylist is eligible for compensation — completing the circle between professionals, consumers/clients and the online shopping experience.
Study: Heavier utilization of mobile shopping among Hispanic consumers
CHANTILLY, Va. — Hispanic consumers are outpacing non-Hispanics in their adoption of mobile, social and online sources for local shopping, according to BIA/Kelsey’s Consumer Commerce Monitor study released Tuesday.
According to the study’s findings, nearly a quarter (23.6%) of Hispanic consumers reported they use tablets for local shopping, compared with 15.5% of non-Hispanics. And nearly half (48.5%) of Hispanic consumers use mobile devices for local shopping, compared with 32% of non-Hispanics. Among mobile Hispanic consumers, 52.5% report using their tablets and 42.5% report using their smartphones daily for local shopping.
"How the Hispanic consumer shops will affect how a local business advertises and builds loyalty with this community," stated Celine Matthiessen, VP analysis and insights, BIA/Kelsey. "An integrated social, mobile and loyalty strategy will be a necessity to attract this demographic, as Hispanic consumers are very loyal to local businesses. Hispanic respondents to the CCM study reported that they supported an average of six businesses by becoming a fan or follower or liking a local business."
Hispanic and non-Hispanic consumers rely more on search engines than mobile apps for local shopping. As many as 61% of Hispanic consumers and 69% of non-Hispanics reported they "mostly use search engines" on a tablet or smartphone for local shopping. And while their mobile app usage is significantly lower than their use of search engines, Hispanics rely more on mobile apps for local shopping than non-Hispanics, by nearly two to one. Approximately 17% of Hispanic consumers reported they "mostly use apps" on a tablet or smartphone for local shopping, compared with 9% for non-Hispanics. In addition, Hispanic consumers reported using 5.1 mobile apps, on average, for daily shopping, compared with 2.7 apps for non-Hispanic consumers.
When using social media for local shopping, Hispanic consumers index higher than non-Hispanics on all social media networks, except Facebook, with 61% of Hispanics and 67% of non-Hispanics reporting they use Facebook for local shopping. Other social networks used for local shopping include:
- YouTube: 17.7% by Hispanics as compared to 10.3% by non-Hispanics;
- Yahoo: 16.8% by Hispanics as compared to 16.4% by non-Hispanics;
- Google+: 11.9% by Hispanics as compared to 10.8% by non-Hispanics; and
- Twitter: 11.1% by Hispanics as compared to 6.7% by non-Hispanics.
Despite their heavy social media use, 83.2% of Hispanic consumers list family and friends as their most trustworthy source for local shopping information.