BEAUTY CARE

Revlon, AllSaints to launch fragrance collection

BY Gisselle Gaitan

Revlon is taking on the world of fragrances and ancillary products in its newly announced partnership with contemporary fashion brand AllSaints.

“We are thrilled to partner with AllSaints, and strive to translate their unique perspective on fashion to the world of scent,” Serge Jureidini, president, Revlon, Elizabeth Arden and Fragrances at Revlon, said. “AllSaints’ impressive footprint and customer-centric mindset are perfectly aligned with Revlon’s strategy and our focus to accelerate our global business.”

Established in 1994, AllSaints became synonymous for its biker jackets and creating both accessories and apparel for men and women. The London-based company is focused on building a business model for the future, putting brand experience and consumer at the core of all they accomplish.

“We are proud to partner with an industry leader, Revlon, to launch the AllSaints fragrance collection,” William Kim, CEO of AllSaints, said. “Revlon’s strategic approach is perfectly aligned with our brand vision and global growth focus,” he added. “As a brand, AllSaints is recognized globally for its fashion-forward, contemporary, ready-to-wear and bag collections and we look forward to creating a fragrance collection with Revlon which embodies these attributes.”

The beauty brand and AllSaints’ first fragrance collection will debut during the fall. This news comes on the heels of the company calling upon actress Gal Gadot and models Ashley Graham, Adwoa Aboah, Imaan Hammam and Raquel Zimmermann to front their Live Boldly campaign.

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P&G, Aldi and Henkel among Product of the Year winners

BY Gisselle Gaitan

Everything from beauty to pet care was covered by Product of the Year when naming their winners for 2018. The consumer-voted awards, which are backed by 40,000 voters, are conducted by Kantar TNS — as in previous years.

To be considered, companies submitted applications on products that have been released between January 2016 to August 2017. Afterwards, a survey was compiled and users were able to evaluate a product based on appeal, satisfaction, advocacy, purchase interest, uniqueness, relevance and excitement.

The ceremony for the 2018 winners was held at the Edison Ballroom in New York City, and hosted by comedians Rachel Dratch and Ana Gasteyer. Among the big winners were Henkel, Aldi, and Procter & Gamble.

“Product of the year answers an essential question — ‘How do I find great new products — with so many launches, so many claims, how do you find the best?’ This year, a record number of products entered to compete for the winning spot in their respective categories. With the help of 40,000 consumers nationwide, we are excited to champion these winners as they have achieved that validation,” Mike Nolan, CEO of Product of the Year, said. “Product of the Years’ distinctive red seal of approval continues to help shoppers find the best new products on the shelves and give the winners a well-earned competitive advantage.”

The full list of winners includes:

  • Air Care: Febreeze ONE
  • Bakery: Duncan Hines Perfect Size for 1
  • Beauty: Schwarzkopf Gliss Ultimate Repair Anti-Damage Mask
  • Beer: Heineken Coolerpack
  • Better-For-You Snack: Aldi Elevation by Millville High Protein Bars
  • Breakfast: Sandwich Bros. Breakfast Sandwiches
  • Candy Bar: Oreo Chocolate Candy Bar
  • Car Care: Valvoline Easy Pour Bottle
  • Convenience Meal: Imagine Super Soups
  • Cooking: Copper Chef Deep Square Pan
  • Dish Care: Cascade Platinum
  • Dishwasher Cleaner: Cascade Platinum Dishwasher Cleaner
  • Feminine Care: U by Kotex Fitness
  • First Aid: Curad SoothePlus
  • Frozen Entrée: Cooked Perfect Fire Grilled Chicken
  • Frozen Side: Green Giant Veggie Tots
  • Health & Wellness: Pure Protein Super Food
  • Home Cleaning: Purell Multi Surface Disinfectant
  • Ice Cream: Skinny Cow High Protein Packed Low Fat Ice Cream
  • Laundry Booster: Purex Crystals Botanicals
  • Laundry Pacs: Tide Pods Plus Downy
  • Liquid Laundry: Gain Botanicals
  • Men’s Hair Care: Just For Men Control GX
  • Pain Relief: ProCure Epsom Salt Gel
  • Personal Care: Nature by Canus Fresh Canadian Goat Milk Soap
  • Pet Care: Turtle Wax Power Out! Carpet & Mats Heavy Duty Cleaner
  • Ready-to-Drink Cocktail: Smirnoff Spiked Sparkling Seltzer
  • Snack Cup: Aldi Friendly Farms Greek Yogurt Tilts
  • Spreads: Aldi Little Salad Bar Guacamole
  • Sugar Confections: Toffifay
  • Women’s Grooming: Finishing Touch Flawless

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Walgreens’ Soap & Glory steps beyond lip service

BY Michael Johnsen

Walgreens’ Soap & Glory brand on Thursday launched its ‘More Than Lips’ campaign to remind women everywhere that whatever their shade of gloss, they can, and should, always share their voice. Soap & Glory was inspired to create a safe space for brave women everywhere who are finding the courage to share their stories, say what is on their minds and proudly showcase their own unique beauty.

Soap & Glory is inviting every Soaper star to be a part of the More Than Lips campaign and speak up, share their experiences, and — most importantly — be heard. To kick it off, Soap & Glory will be debuting a two-minute long video on their campaign microsite, YouTube channel, and Instagram account (@soapandgloryusa), featuring the “pout-standing” lips—and powerful voices — of a diverse group of women.

Soap & Glory encourages everyone to join the conversation by sharing this video on their social media channels using the hashtag #MoreThanLips.

Soap & Glory’s More Than Lips campaign began at the Women’s March in Los Angeles on Jan. 20. Women participating in the March were invited to speak their minds in a private booth so they felt comfortable to share honestly in a safe space. From those recorded stories, the More Than Lips video was created. By highlighting women’s lips, their message is impactful yet feminine. Some chose to share what makes them feel powerful, while others shared raw emotions about what it’s like to be a woman today.

Soap & Glory supports She Should Run, a national organization that is working to increase the number of women running for elected office to 250,000 by 2030.

Soap & Glory beauty-stuffs are available exclusively at Walgreens, Target and Ulta.

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