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Revamped Food Lion stores to include cheaper private labels, fresher produce

BY Alaric DeArment

SALISBURY, N.C. — Food Lion has revamped 178 of its stores and hired 800 new employees, the Delhaize Group-owned supermarket chain said.

The company said the stores would offer an improved shopping experience — such as faster checkout service — fresher produce through the "Fresh from the Field" initiative and cheaper private label products. The changes were made to stores in Delaware, Maryland, Pennsylvania, Virginia and West Virginia.

Re-opening celebrations will take place at the stores, with free bags of groceries provided to the first 50 customers at each store.


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Brookshire’s heralds new Super 1 Foods with grand opening event

BY Jason Owen

WINNSBORO, Texas — On May 1, Brookshire’s Grocery Co. held a grand opening ceremony for a new Super 1 Foods located at 9 Fair Ave. here with a ribbon-cutting event. The company converted the store, which it purchased last year, from the Kaye’s Fod Market format.

On hand for the ribbon-cutting was Chamber of Commerce president Dustin Wright and Brookshire Grocery Co. president and CEO Rick Rayford. Super 1 Foods Store Director Josh Black presented donation checks totaling $1,000 each to Franklin Parish High School and Dixie Youth Baseball.

The 48,238-sq-ft store opened in November, replacing the former Kaye’s Food Market that was purchased by Brookshire Grocery Co. The store now boasts a completely new look through several upgrades, including new exterior signage and paint, new interior paint and modern décor, new carousel check stands and updated bakery and deli departments with new equipment.

In addition to fresh bakery and deli services, the store offers a full-service meat department with fresh cuts prepared daily. Embracing the community’s cultural flair for Cajun and Creole cuisine, the store offers specialty meat items like Cajun-stuffed pork chops and chicken, in addition to products that are either locally grown or a “Certified Cajun” Louisiana agricultural product.

The store offers low prices throughout with its Super Shockers program, where select nonadvertised items are heavily discounted, and through its Wall of Values — an area located near the store’s entrance that features affordable, quality products. The products located in the Wall of Values are displayed on pallets to save on labor, which provides lower operating costs that are passed on to customers through exceptional savings.

“We are pleased to offer exceptional value and great service to our new customers in Winnsboro,” Rayford said. “We look forward to building strong ties with the Winnsboro community, and appreciate all the support we have received so far.”

The grand opening festivities will continue throughout the following weeks with special giveaways and promotions. More special offers will be announced in the weekly grocery ads.


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Coppertone encourages parents to protect children from UV rays year-round

BY Jason Owen

WHITEHOUSE STATION, N.J. — Merck Consumer Care, the makers of Coppertone, launched today the "Making the Sunscreen Grade" program to equip parents with tools to help their children develop lifelong sun habits, including those that protect them from the sun during the school day. The need for the program is reinforced by a recent national survey conducted for the brand, where among other results, nearly two-thirds of Americans did not know that many U.S. schools have rules and restrictions around the usage of sunscreen because it is an over-the-counter drug.

Currently, policies about sun protection, including sunscreen application, vary from state to state, and potentially even within school districts. According to the survey, Americans favor using a variety of sun protection methods in school. In fact, two out of three (67%) agree or strongly agree they would like to see schools promote the use of sunglasses, hats and sun-protective clothing during outdoor activities. Additionally, 80% of those surveyed agree or strongly agree that schools should work with parents to make it easy for children to be protected from the sun.

Although parents may be applying sunscreen to their children before they go to school, ideally it should be reapplied by the time a midday recess begins, to help reduce the risk of unsafe sun exposure and sunburns. Some schools only allow sunscreen application with written permission from a child’s parent or a physician, or both. Additional reasons for rules around sun protection may include the risk for a potential allergic reaction, the question of school staff applying sunscreen to students, and in some cases, the potential cost of implementing a sun protection program.

"School officials and parents recognize the importance of protecting children from the sun, but they may find policies and regulations tricky to navigate if they aren’t well informed about them first," said Ana M. Duarte, division director of Dermatology at Miami Children’s Hospital and consultant to Coppertone. "I’m excited to be a part of the ‘Making the Sunscreen Grade’ program. It educates parents about steps they can take to help protect their children during the day and invites them to partner with their schools to make sun protection and sunscreen reapplication a priority."

The "Making the Sunscreen Grade" program provides tools to help educate parents on the importance of sun protection during the school day and year-round. Starting today, a downloadable sun protection guide is available in English and Spanish at Coppertone.com. Beginning May 1, Coppertone distributed the guide to a half-million households across 10 U.S. regions.

For more information on the "Making the Sunscreen Grade" program, please visit the Coppertone website at Coppertone.com.


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