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Rev7 hoping biodegradable gum will stick

BY Allison Cerra

NEW YORK — A new gum brand may revolutionize the market by touting a biodegradable product.

Rev7 gum utilizes parent company Revolymer’s patented low adhesion technology, making Rev7 the world’s only removable and degradable chewing gum, according to the company.

Rev7 is available in a 10-pack and comes in natural peppermint and natural spearmint flavors. The gum also is sugar-free.

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Kellogg receives honors for strength of company, brands, corporate responsibility efforts

BY Allison Cerra

BATTLE CREEK, Mich. — Kellogg recently was recognized for the strength of its company, its brands and corporate responsibility efforts.

Honors this year for Kellogg included:

  • Interbrand Annual Top 100 Global Brands: Kellogg ranked No. 34. Interbrand said that brand value is assessed by financial performance of the branded products or services, the role of the brand in the purchase decision process, and the strength of the brand to continue to secure earnings for a company;

  • Forbes‘ Top Brands: Kellogg ranked No. 7 among 100 brands. In an online survey of 2,500 U.S. adults conducted by Forbes magazine, consumers were asked to rank brands against 12 attributes, including transparent communications, honesty, ethical behavior, high standards and innovation;

  • Boston College Center for Corporate Citizenship 2011 CSR Top 50 Index: Kellogg ranked No. 4. The index uses three dimensions of data from Reputation Institute’s 2011 Global Pulse Study of how consumers view companies; and

  • Roberts Environmental Center Pacific Sustainability Index: REC gave Kellogg an "A" for its corporate responsibility report. REC’s annual index that examines companies on their intent, reporting and performance in two categories: social and environmental initiatives. Along with an "A" rating, Kellogg ranked third in the food, food production and beverages sector.

"At Kellogg, we’re committed to building a strong company and beloved brands — while doing what’s right for our environment and society," Kellogg president and CEO John Bryant said. "The recognitions are a testament to our employees’ passion and dedication in achieving both."

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‘Top Chef’ star named Healthy Choice flavor ambassador

BY Allison Cerra

NEW YORK — ConAgra Foods announced that "Top Chef" contestant Ryan Scott has earned a title whereby he will promote an exclusive line of Healthy Choice items.

As part of last month’s launch of the new line of Healthy Choice Top Chef Inspired Café Steamers, "Top Chef" hosted a competition-based original Web series, "Top Chef Healthy Showdown" on BravoTV.com. As a result of winning the “Top Chef Healthy Showdown” challenge, Scott was named the “flavor ambassador.”

“We’re really excited to have Ryan represent the Healthy Choice brand as flavor ambassador, and look forward to collaborating with him,” Healthy Choice VP and general manager Carlos Veraza said. “With Ryan’s passion for wholesome, simple and delicious dishes, and his overall expertise combined with our innovative culinary experts, we can continue to create and deliver food that exceeds the expectations of our consumers.”

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