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Research shows honey may be remedy for sinus ailments

BY Jenna Duncan

OTTAWA A team of Canadian researchers have found evidence that suggests honey may aid chronic sinusitis sufferers even more than antibiotics.

The researchers said that they found that germ fighting properties in honey attack the bacteria may help soothe the discomfort of sinusitis.

The team of researchers led by Joseph G. Marsan of the University of Ottawa.tested their honey hypothesis by applying honey to biofilms. Biofilms are substances in the body where bacterias such as Staph aureus and Pseudomonas aeruginosa collect and lead to inflammation and infection.

Similar findings have appeared in the Archives of Pediatrics and Adolescent Medicine, published last year by the Penn State College of Medicine. That particular study concluded that honey was more effective than OTC cough medicines containing dextromethorphan for soothing a cough in children.

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Panel meets to discuss effects of food marketing to children

BY Jenna Duncan

MILWAUKEE U.S. lawmakers met yesterday to discuss the growing epidemic of obesity in children and to examine the effects of companies marketing foods to children.

The Senate Committee on Appropriations in Washington listened to a discussion of representatives from Kraft Foods and the U.S. Centers for Disease Control and Prevention.

A representative from the CDC said that marketing to children must be done more responsibly as children are more open to advertising messages, and less knowledgeable about making healthy decisions than adults.

A representative from Kraft, Marc Firestone, said that Kraft, like many other companies is taking steps to practice responsible marketing to its child audience. For example, he said that his company only advertises to kids such foods as graham crackers which meet standard set for nutrition.

The Senate panel asked for a report in July to examine 44 companies and their advertising and marketing practice. The Federal Trade Commission reported that food companies in 2006 spent nearly $1.6 billion on marketing products to children.

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Pepsi announces Super Bowl contest with $1 million top prize

BY Jenna Duncan

PepsiCo has announced the opening of a Super Bowl sweepstakes promotion in with top prize is $1 million, the Wall Street Journal today reported. Five finalists will also receive $25,000 plus a luxury trip to the Super Bowl in Tampa Bay, Florida.

The sweepstakes is open to participants who create their own 30-second Doritos tortilla chip commercial. The commercials will then be voted on in a viewer-response competition during the Super Bowl.

“We’ve always believed our fans have the talent and passion to compete at the highest level, and we are putting $1 million on the table to demonstrate our confidence and also help our winner fulfill their own destiny,” Ann Mukherjee, group vice president, marketing for Doritos said in a statement. “Whether it goes toward funding a short film, opening an ad agency or anything in between, we’re empowering them with an unmatched stage to compete on and a motivation to make it happen.”

The ads created by five finalists will enter a final round in January. At that time, visitors can review the ad spots online and vote for their favorite one. The winning ad will air Febr.1 during NBC’s Super Bowl XLIII coverage. More details are available online at www.snackstrongproductions.com.com.

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