Research examines which sunscreen brands are poised to win online
NEW YORK — With Memorial Day just around the corner, Clavis Insight, which monitors e-commerce performance for global CPG and FMCG brands, took a look at the sunscreen category to determine which brands were in the best position to capture online consumer dollars.
Its analysis included six online retailers — Amazon, CVS.com, drugstore.com, Target.com, Walgreens.com and Walmart.com — and focused on the search terms “sunscreen” and “sunblock.” Using data collected from late March through mid-April, the company examined who was winning Search, Ratings & Reviews and breadth of distribution
Findings included —
- Half of Rocky Mountain Sunscreen products, available at drugstore.com and Walgreens.com, returned in the top 20 results against key category search terms at these retailers.
- Walmart favors its own Equate sunscreen brand, placing 40% of these products in the top 20 search results against key category search terms.
- Optimizing products to rank in the top 20 against key category Search terms and then consistently monitoring Search performance is imperative for online success. According to Millward Brown Digital, less than 30% of Amazon shoppers click beyond the first page of search results, so if a brand is not returning on the first one to two pages of key search term results, they aren’t “on shelf” for those consumers.
Ratings & Reviews:
- Bain De Soleil is a consumer favorite, with all products reviews and rated highly.
- Australia Gold and Hawaiian Tropic optimize their high reviews with broad distribution across all retailers in scope for the research.
- Sunology, Bull Frog, No-Ad & Eltamd combine great search results with high reviews — a winning combination, according to researchers.
- Retailer’s search algorithms give some weighting to ratings, the company stated, so it’s not unexpected for highly reviewed products to rank highly against category search terms.
Breadth of distribution: 11 brands had products listed at all 6 online retailers assessed — excellent breadth of distribution, according to researchers.
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Kline validates latest hair trends
PARSIPPANY, N.J. — The "granny trend" of women of all ages coloring their hair shades of silver and gray is more than a media craze, as hair colorant sales within the brights and silver shade groups are up 46% and 14%, respectively, in 2014, according to Kline PRO, a product-level database published quarterly by global market research and consulting firm Kline.
"It's exciting to see current market trends reflected in our data,” stated Paula Gottdiner, Kline's manager of the program. "We've been busy building our panel and are currently reporting on about 1,000 independent salons and 8,500 chain salons. We are planning to double the number of independent salons by the end of 2015, with our eventual goal being 3,000 independent salons and a panel that is representative of the total U.S. professional salon industry."
The data on independent salons is of particular interest to the industry's players, as this segment is harder to track and get a read on, yet is often the place where new brands and product trends appear first.
Another trend validated by this data set is co-washing, which is the practice of cleansing one's hair with conditioner instead of shampoo. The clarifying segment of conditioners has been growing exponentially. While still nascent and accounting for less than 1% of total conditioner sales in 2014, the clarifying segment posts the highest growth of all conditioner types in independent salons.
Functional hair care, or products that provide specific performance-oriented benefits like restoring hair or imparting shine, is another area where Kline PRO is reporting significant growth.
In independent salons, products that address thinning hair increase by 22% in shampoos and 12% in conditioners in 2014. Nioxin, the undisputed leader within the thinning segment, jumped 22% in shampoo sales, according to the data. Sizable gains were likewise recorded by the Kevin Murphy Plumping line, ranking it third in dollar share in the thinning segment of both shampoos and conditioners. Other products contributing to growth in the functional hair care space include Pureology's Strengthcure in the repair/condition segment, the launch of Oribe Gold Lust Repair & Restore collection, and Redken's Blonde Idol and Color Extend lines in the color care segment, according to Kline.
Meanwhile, hair oils is an area that is losing some steam, with sales down 6% in chains and 5% in independents in 2014. Although the segment, which was pioneered by Moroccanoil, has reached maturity, some items experience rapid sales growth in 2014, including Bumble and bumble Hairdresser's Invisible Oil, which triples in dollar volume.
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Report: U.K.’s first cannabis pharmacy to open its doors
LONDON — Carun UK, the U.K.’s first cannabis pharmacy, is planning to open to the public on Friday, according to a report in the Mirror.
The pharmacy, situated in south London, will offer a range of health and beauty products using the “healing powers” of hemp. The products, however, do not contain enough “high chemicals” to make you high, according to the article.
Carun products include Virgin Hemp Oil, which, according to the company's web site, has a large range of health benefits and is the ideal replacement for traditional cooking oils. The long-term benefits of virgin hemp oil includes strengthening of the nails, skin and hair. Virgin hemp oil has also been seen to have a positive effect on metabolism and immune system.
There’s also Hemp Seed, which, promotes a healthy metabolism when taken as part of a healthy balanced diet. According to the company, Carun hemp seeds also promote healthy lactation for nursing mothers, and can increase the amount of gamma-Linolenic acid in breast milk.
In addition, there’s Hemp bio syrup, which, according to the company, is suitable for adults and children with respiratory problems, cough and cold.
Hi Marilyn -- You are correct that hemp and cannabis are two different plants. These products are made from cannabis, however, not enough of the psychoactive ingredient THC is used in any of the products, so users are not able to get "high" from them.
Thanks for reading!
.... So does the pharmacy offer Cannabis in addition to Hemp products?
Cannabis Pharmacy specializes in HEMP products? I was under the impression that Hemp and Cannabis are 2 different plants, though closely related. Hemp does not have the psychoactive constituents that Cannabis has. Am I wrong?