Reports: Mylan sues Warner Chilcott over antibiotic drug
NEW YORK — Generic drug maker Mylan is suing Warner Chilcott and an Australian company, alleging that they illegally tried to protect one of their drugs from generic competition, according to published reports.
Reuters reported that Mylan filed a suit against Warner Chilcott and Mayne Pharma Group over the antibiotic and acne drug Doryx (doxycycline), saying they made minor and insignificant changes to the drug so that approval of generic versions would be delayed.
Warner Chilcott markets and sells Doryx in the United States under a license agreement with Mayne, and the drug’s patent expires in 2022. Warner Chilcott has sought to protect Doryx from generic competition since March 2009, when it unsuccessfully petitioned the FDA for a delay in generic approvals. Mayne filed suit against Mylan in the U.S. District Court for the District of New Jersey in May 2009, but the court determined earlier this year that Mylan’s generic version of Doryx did not infringe the drug’s patent, and Mylan launched the drug in May 2012.
CRN joins nurse practitioner professional networking website Generation NP
WASHINGTON — The Council for Responsible Nutrition on Tuesday announced it will join the new professional networking website Generation NP, an online community that enables its users to have easy access to information most relevant to nurse practitioners.
CRN will represent the dietary supplement industry by providing content about dietary supplements to thousands of nurse practitioners. CRN is similarly involved in Pharmacist Society — an online community sponsored by The Drug Store News Group —the association stated.
“Nurse practitioners are an important resource for consumers when it comes to health,” stated Judy Blatman, SVP communications at CRN. “Our involvement with this group of healthcare practitioners began several years ago through the American Academy of Nurse Practitioners Foundation, and we’re pleased to learn that AANP is a member of Generation NP. In addition, working with Pharmacist Society has enabled us to hold webinars, post news and communicate directly with pharmacists, and we look forward to Generation NP providing the same important opportunities.”
This effort is CRN’s latest in a series of social media engagement initiatives undertaken by the association to reach a variety of audiences with science-based information about dietary supplements. In addition to participating on Generation NP and Pharmacist Society, CRN last year partnered with the AANP Foundation on a joint education campaign to help raise the level of awareness within the supplement industry and with consumers about the valuable role of nurse practitioners in the quest for good health.
More recently, CRN partnered with the Food Marketing Institute to remind pharmacists about their legal obligations when selling dietary supplements in a retail setting. CRN developed an insert page, endorsed by FMI, specifically for retail pharmacists in the online brochure “Roadmap for Retailers.” Further, the CRN Foundation’s “Life…supplemented” consumer wellness education campaign is ramping up its online efforts, having added to its website a community of bloggers and a supplement library, both of which will also be available from its soon-to-be-launched mobile app.
Kantar Media: FSI couponing down; retailer pages up
MINNEAPOLIS — Free Standing Insert coupon activity decreased 1.2% over the first six months of 2012 versus the same time period a year ago, Kantar Media reported Tuesday.
“FSI coupons continue to be an effective advertising vehicle for brand marketers and retailers to reach shoppers in the home where they are writing shopping lists and planning shopping trips,” stated David Hamric, general manager at Marx, a Kantar Media solution. “As FSI coupon redemption rates have increased, manufacturers are reducing their financial exposure by distributing fewer coupons at lower face values and shorter expiration periods. However, FSI coupon vehicles continue to deliver significant advertising impact and retailer merchandising opportunities based on their ability to reach millions of households on a specific day."
Kantar Media also reported that retailer promotion activity continued to grow with an 11.2% increase to 9.3 billion pages in the first half of 2012. Walmart continued to lead in retailer activity followed by Walgreens, which moved to second from a rank of fourth in 2011. Six of the top 10 retailers increased pages circulated during the first half of 2012 versus the same period a year ago.
“Retailers may gain a competitive advantage by participating in retailer FSI promotions to capture a greater share of shopping trips among households that use coupons,” Hamric said. “For consumers, coupons are a proven way to save money on a specific item. For retailers, coupons can increase the overall retail value of each shopping trip by adding more items to the shopping basket and increasing the budget by the value of the coupons."
Overall, more than $227 billion in consumer incentives were delivered via FSI coupons in Sunday newspapers over the first half of 2012, down 4.3% from the same period in 2011. During the same six-month period, more than 148 billion coupons were distributed within more than 111 billion FSI pages. FSI coupon average face value declined by 3.2% to $1.53 for the first half 2012. Average expiration (Fuse) dropped to 7.5 weeks, down 9.2% versus a year ago, which is the fourth consecutive year of declining Fuse lengths during the first half of the year.