BEAUTY CARE

Reports: L’Oréal promotes Marc Speichert to global CMO

BY Antoinette Alexander

PARIS — L’Oréal has promoted Marc Speichert to global chief marketing officer, according to published reports.

He succeeds Marc Menesguen, who became president of its Consumer Products division in July.

The former Colgate-Palmolive executive joined L’Oréal USA in 2010 as chief marketing officer — a newly created position within the company. In July, Speichert was appointed CMO-Americas of L’Oréal.

According to reports, Speichert will remain based in New York and will continue to report to Frederic Roze, EVP of the Americas Zone. However, he will now have global duties.

 

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Survey: Retailers show cautious optimism for holiday shopping season

BY Dan Berthiaume

SAN FRANCISCO – U.S. retailers are showing cautious optimism for the upcoming holiday shopping season.

According to a July 2013 survey of 77 U.S. retailers with annual revenue between $20 million and $5 billion, conducted by e-commerce technology provider Baynote, 38% of respondents project an 11% to 20% year-over-year increase in online sales, with 22% predicting an increase of 21% or more.

In addition, 53% of respondents expect mobile transactions to account for a significant part of holiday revenue, and 38% believe mobile will drive renewed in-store interest that will lead to increased revenue.

Furthermore, retailers plan to offer promotions — such as flash sales, buy-one-get-one free offers and free shipping — at select times throughout the holiday season. 

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L’Oréal creates new Group Travel Retail division

BY Antoinette Alexander

PARIS — Recognizing the growing opportunity within travel retail — which represents products sold within such travel distribution channels as airports, cruises and duty-free shops — the L’Oréal group has created a new Group Travel Retail division.

The new division will include the L’Oréal Luxe brands, as well as brands from divisions Active Cosmetics, Professional Products, Consumer Products and The Body Shop. The new division will be based in the Paris suburb of Levallois.

“Travel retail is a key channel for winning over one billion new consumers. This market, present around the world, could be considered a ‘sixth continent.’ L’Oréal already has extensive expertise and strong relationships with client-retailers and has high ambition for the future of the channel,” said Jean-Paul Agon, chairman and CEO of L’Oréal Group.

Heading up the Group Travel Retail division worldwide is Barbara Lavernos, managing director of L’Oréal Group Travel Retail. Lavernos will report to Nicolas Hieronimus, president of Selective Divisions.

A pioneer in the travel retail market since the 1960s, L’Oréal Luxe today is a world leader in the sector. The Consumer Products division also has taken an important position thanks to L’Oréal Paris, the company stated.

L’Oréal’s travel retail market share was 21.6% in 2012. The beauty company stated that the 2012 global travel retail market (which includes all sectors) totaled U.S. $55.8 billion, up 9.4% compared with 2011. The market is projected to double over the next 10 years to more than U.S. $100 billion.

 

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