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Reporting for duty

BY DSN STAFF

PRINCETON, N.J. —Arm & Hammer’s new Double Duty clumping cat litter’s breakthrough formula allows cat owners to address feces and urine odors in the litter box. More than 90% of cat owners said eliminating odor from feces and urine is important to them in a litter product, but most products on the market concentrate only on the pungent ammonia smell of cat urine.

Double Duty combines moisture-activated Arm & Hammer baking soda crystals with ammonia and feces odor neutralizers to destroy odor on contact. The product creates rock-solid clumps that are easily removed from the litter box.

The product is available in three sizes—14-lb. (suggested retail price of $6.99), 20-lb. (SRP $8.99) and 28-lb. (SRP $11.99)—and will be supported with a print, online, radio and TV ad campaign.

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Stater Bros. kicks off Harvesting Hope campaign

BY Allison Cerra

SAN BERNARDINO, Calif. A Southern California-based supermarket chain is assisting with hunger relief throughout November and December.

Stater Bros., in conjunction with its charitable arm, Stater Bros. Charities, will host its Harvesting Hope campaign. The retailer said it is collecting nonperishable food items for struggling families and accepting additional cash donations in all 167 Stater Bros. stores. The stores also are offering customers the opportunity to purchase $10 Harvesting Hope scannable donation cards.

Each year, Stater Bros. contributes more than $15 million to assist those in need, with an emphasis on worthy programs that benefit hunger relief, health and nutrition, education and animal shelters. Stater Bros. also annually donates more than 3 million lbs of food and products to the local food banks.

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Whoopee! American Greetings brings the laughs

BY Allison Cerra

CLEVELAND Jokers will be sure to embrace the latest laugh-out-loud card line from American Greetings.

The greeting card company announced its first-ever whoopee-cushion greeting card line, called "It’s a Gas!" Each card in the collection is an actual whoopee cushion that can be signed and sent in an accompanying envelope.

 

"Consumers often tell us that surprising friends and family with the greeting cards they choose is the best part of the experience, so we are always looking for ways to introduce unexpected ideas," said Mary McClain, creative director of new product concepts at American Greetings. "With ‘It’s a Gas!,’ we have a really fun format that is silly and unique and sure to put a big smile on anyone’s face, which is what we strive for in every card we create."

 

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