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ReportersNotebook, Part 1 — Beauty Care, 6/25/12

BY DSN STAFF

INDUSTRY NEWS — Manufacturers of sunscreen now will have six additional months to meet the new labeling and testing requirements as imposed by the Food and Drug Administration, according to an announcement from the Federal Register. The FDA ordered the changes last summer but gave manufacturers one year — until this June — to get the revised bottles on the shelf. The FDA now is delaying the compliance dates of the 2011 final rule by six months, to Dec. 17 for products with sales of $25,000 or more; and until Dec. 17, 2013, for products with annual sales of less than $25,000.


SUPPLIER NEWS — Yardley London has launched its new Skin Indulgence bath and shower collection. Skin Indulgence bath and shower gels feature a 
paraben-free, biodegradable formula that is packaged with 50% recycled materials in a built-in pump. New Skin Indulgence bath bars also feature eco-friendly packaging in the form of biodegradable, recyclable cartons, and are created with 98% plant-derived ingredients in a pure vegetable base. The line is designed in vibrant colors, which stand out on retail shelves and look elegant on bathroom counters. This new collection began hitting retail shelves in May.


Rogaine has tapped Bill Rancic, an American entrepreneur, motivational speaker and star of the reality show “Giuliana & Bill,” to serve as the brand’s first-ever 
“Growth Coach.” Rancic will share his own Rogaine success story and offer advice through Facebook, Twitter, an upcoming contest and various other online channels. Rancic also will be featured in Rogaine advertorials and print advertising in men’s publications.


EXECUTIVE NEWS — Ethnic hair care company Johnson Products has announced that its CEO, Eric Brown, will become executive chair as the company restructures and prepares for future growth. Succeeding Brown as CEO is Gabrielle Greene, who has worked in the financial services industry for more than 25 years. She serves on several corporate boards, including Whole Foods and Stage Stores.
 In his new role, Brown will be actively involved with JPC, as well as focused on strategic initiatives and potential acquisitions. Renee Cottrell-Brown will remain in her current role as chief marketing officer.

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Nail-ing it on the head

BY Antoinette Alexander

Bold, creative, daring and hot. Those are the words that come to mind when I think of nail polish.


Nail polish continues to be the rock star of the beauty world, showing double-digit growth and no signs of slowing. 
According to SymphonyIRI Group, sales of nail polish rose nearly 43% to more than $528 million for the 52 weeks ended April 15 at food, drug and mass (excluding Walmart).


Manufacturers are churning out products that continue to drive excitement in nail. One prime example is Coty Inc.’s Sally Hansen Salon Effects, which are strips of real nail polish that are applied to nails by simply peeling, applying to the nail and filing the edges.


The innovation immediately caught the industry’s eye, and Sally Hansen Salon Effects landed a spot on SymphonyIRI’s 2011 New Product Pacesetters: Top 10 Non-Foods Brand list. According to the report, Sally Hansen Salon Effects pulled in $41.8 million in total year-one dollar sales across food, drug and mass (excluding Walmart).


Earlier this year, the brand broadened the collection by teaming up with pop star Avril Lavigne to launch a limited-edition collection of edgy Salon Effects real nail polish strips designs. With patterns ranging from skull-and-bones to funky leopard print, the nail polish strips were inspired by the pop star’s signature energetic, no-frills attitude and straight-talking lyrics.


More recently, Sally Hansen jumped aboard the magnetic nail polish bandwagon with its new Magnetic Nail Color, which enables users to get 3-D nail art in seconds. The formula, available in eight shades, is infused with metallic particles that move when exposed to the specially designed built-in magnet.


In April, Nicole by OPI launched a collection of nail lacquers, dubbed Wel-Kim to My World, that was inspired by Kim Kardashian; and the brand also introduced new limited-
edition Texture Coat shades — opal, quartz, amethyst and aquamarine — for instant nail art. Texture Coat is a line of graffiti-style nail art products that offer an easy way to create an edgy, two-texture effect on nails.


Orly is launching in June at such select retailers as Ulta and Sally Beauty its new French FX for a modern twist on classic nails. There are three kits — Cosmic FX, Foil FX and Neon FX — to achieve a unique French manicure.


Then there’s gel manicures, a growing niche within nail care as manufacturers strive to bring the popular salon service to the mass market for at-home application. Red Carpet Manicure launched in the second half of 2011 its at-home LED gel polish manicure and pedicure system, and now is expanding distribution to Canada.


Meanwhile, Pacific World has launched its new Sensatio­Nail Invincible gel polish, which works with an LED light. It is a collection of at-home gel polish products that provide users with up to two weeks of damage-proof wear. The brand now is launching its summer 2012 collection at Walmart, CVS and Rite Aid.


Speaking of Rite Aid, the retailer is hyped up about nails and announced in May the launch of its Nail Extravaganza campaign. At the center of the seven-week campaign is the “Search for the Rite Aid Nail Enthusiast.” The winner receives a $1,000 Rite Aid gift card and the chance to share nail expertise through Rite Aid’s social media channels.

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Mega mascara

BY Antoinette Alexander

NEW YORK — Maybelline New York is taking a new approach to mascara with Mega Plush by Volum’ Express — the brand’s first gel-mousse mascara.


The new gel-mousse formula contains 40% less hard waxes. Volume is further amplified through its Flexor Brush technology. The oversized brush works two ways: The big bristles envelop each lash, while the flexible head shock-absorbs for less pulling and more lifting. The result? Mega volume that is soft as velvet. The new Mega Plush mascara comes in five shades and will be available as of June at a suggested retail price of $7.77.

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