ReportersNotebook — Consumables, 9/24/12
SUPPLIER NEWS — Yoplait has introduced Yoplait Smoothies, which feature frozen fruit, fruit juice and real Yoplait Greek yogurt. The smoothies can be made by adding skim milk and blending, and each 4.5-oz. freezer package yields a single 12-oz. serving. “Each smoothie provides 10 grams of protein when prepared with milk and are sweetened with all-natural stevia,” Yoplait Smoothie marketing manager Maija Aittola said. Available in mixed berry and strawberry banana orange flavors, Yoplait Smoothies carry a suggested retail price of $2.99. Yoplait also has introduced a 100-calorie strained Greek yogurt. Yoplait Greek 100 is fat-free and contains twice the amount of protein in regular yogurt. Packed in 5.3-oz. cups, the yogurt is available in strawberry, black cherry, mixed berry, vanilla, peach and key lime for a SRP of $1.29.
Nature’s Own has introduced Oatmeal Toasters, which are made with whole grains and real oats and studded with sweet fruit. Each square offers 4g of fiber and 20g of whole grain and is available in cinnamon raisin and cranberry orange flavors. “Oatmeal Toasters are perfect for an on-the-go breakfast or snack,” said Keith Aldredge, VP of marketing/breads and rolls for Flowers Foods.
Arizona Beverages and Jack Nicklaus have added to the popular Jack Nicklaus Golden Bear line. Jack Nicklaus Golden Bear Ten original lemonade contains 5% juice and honey, with 10 calories per serving. A 23 oz. can of Golden Bear Ten original lemonade is pre-priced at 99 cents.
Phone app helps hair coloring go hi-tech
NEW YORK — L’Oréal Paris is looking to make the hair color aisle at mass easier to shop and is eliminating the guesswork out of choosing the right hair color shade with its new “My L’Oréal Colorist” mobile app, which serves as a personal color consultant.
Available for free download at the Mac App Store, the “My L’Oréal Colorist” initially prompts iPhone users to either “Scan a Shade” or “Find a Shade.” The first option allows shoppers to use their mobile device to scan the UPC barcode of the L’Oréal Paris hair color product/shade they are interested in, while “Find a Shade” allows both at-home and on-the-go users to dive into a short questionnaire before learning their shade recommendation.
Designed with true-to-tone hair color visuals for easy navigation, this app also invites users to share if they are looking for a permanent or non-permanent color, which tone of hair color they are hoping to achieve and their preferred hair color form (e.g., crème, gel or foam).
Users also can consult consumer ratings, reviews and more details on a range of L’Oréal Paris’ hair color product lines. Users have the ability to share their recommended shade on Facebook to get feedback from friends before making their purchase.
The article above is part of the DSN Category Review Series. For the complete Hair Care Sell-Through Report, including extensive charts, data and more analysis, click here.
ReportersNotebook — Beauty Care, 9/24/12
SUPPLIER NEWS — Physicians Formula is being acquired by private equity firm Swander Pace Capital for $4.25 per share in cash, or approximately $65 million. Upon close of the merger, Physicians Formula will be privately owned and will continue to be operated by the company’s current management team and employees. The deal is expected to close later this year.
OPI Products has appointed John Heffner as the brand’s new president and general manager. With this change, George Schaeffer remains founder and CEO. Suzi Weiss-Fischmann will retain her title as EVP and artistic director. Heffner most recently served as president and CEO for Creative Nail Design, where he worked for 14 years. Prior to joining CND, Heffner held multiple sales and marketing roles within Chesebrough Ponds USA, as well as Procter and Gamble.
Plackers has expanded its portfolio with the launch of its new GentleSlide flossers. Featuring a shred-resistant polytetrafluoroethylene floss technology, GentleSlide is designed to make flossing between tight teeth easy and comfortable, and is gentle on sensitive gums. The suggested retail price for a 90-count package of GentleSlide flossers is $2.99.
Goody is expanding its portfolio with the new Softies collection of stick-on hair accessories. Made of 100% soft and flexible material, Softies are free of snaps and clips for a comfortable, no-fuss styling experience. They are priced at $5.99 each.