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ReportersNotebook — Consumables, 1/10/11

BY DSN STAFF

Supplier News — A citrus soda made by Dr Pepper Snapple Group is making a major splash in the Southern states in which it’s currently sold. Sun Drop is made with orange juice and caffeine. DPS’ sudden focus on Sun Drop stems from the company’s interest in directing consumer interest to flavored sodas, a noncola segment of the soft drink industry in which the company specializes.



Trident, which is owned by Kraft Foods’ Cadbury unit, is rolling out a new gum lineup called Trident Vitality that includes a new flavor, Vigorate, which contains “10% of the daily value of vitamin C” in each piece, according to the company. The gum line, which will be introduced early this year, also will include Rejuve, a blend of mint and white tea, and Awaken, a peppermint flavor with a “dash of ginseng,” the company said.



Retailer News — Spartan Stores introduced its new Michigan-made Indulgent Creations premium ice cream, which will be available year round through Spartan Stores, D&W Fresh Market, Family Fare, Felpausch, Glen’s Market and VG’s Grocery stores, as well as through nearly 400 independent stores in Michigan and northern Indiana that sell Spartan Stores’ brand products. The four core flavors include double vanilla, toasted butter pecan, mint chip and double dark chocolate. Eight additional seasonal flavors will be carried for a limited time throughout the year.

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SmartBakes streusel cakes hit retail

BY Allison Cerra

IRVING, Texas — Hostess is extending its SmartBakes line with a new breakfast cake.

SmartBakes streusel cakes, available in cinnamon, raspberry and cheese with an indulgent streusel topping, are baked with 100% whole grains and have 3 g of fiber with 150 calories per serving. Each package of Hostess SmartBakes streusel cakes contains eight individually wrapped streusel cakes.

The SmartBakes line, which Hostess launched last fall, also includes such breakfast staples as muffins.

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Publix to debut private-label cheese line

BY Allison Cerra

LAKELAND, Fla. — Publix is rolling out imported and domestic private-label specialty cheeses in its deli department.

Publix customers will have the opportunity to learn about the specialty cheeses — including such varieties as asiago and Spanish manchego — now offered at stores through weekly sales ads, Publix.com and in-store promotions and presentations, the company said.

“Our customers have told us that they are interested in exploring new cheeses with unique taste and flavors,” said Maria Brous, Publix director of media and community relations. “With 15 varieties, we have a flavor profile for every customer, from the novice to the cheese connoisseurs. Our goal is to have trained associates share their passion for cheese with their customers.”

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