ReportersNotebook — Beauty Care, 1/9/12
SUPPLIER NEWS — The Mentholatum Co. has announced that an independent testing group has found its Oxy Maximum face wash to be an effective acne treatment at a great value and has endorsed it as a “bargain buy.”
Consumers Union, publisher of Consumer Reports ShopSmart magazine (December 2011 issue), tested Oxy Maximum face wash, along with Proactiv and AcneFree. Each topical acne product contains benzoyl peroxide; however, Proactiv and AcneFree both require a three-step process while Oxy Maximum is a single-step face wash. Testers reported no statistical difference between any of the products. Oxy Maximum face wash costs around $5 for a two-month supply, which led the magazine to endorse it as a “bargain buy.”
Brynwood Partners VI has acquired Newhall Labs — whose brands include La Bella, Monkey Brains and GroWorks — through its wholly owned subsidiary Golden Sun Holdings. Newall Labs will operate as an independent platform company. The move follows High Ridge Brands’ acquisition of Zest from Procter & Gamble in January 2011 and the Alberto VO5 and Rave hair care brands from Unilever in August 2011.
SAI Global has partnered with the Personal Care Products Council to create SAI Global’s Personal Care Manufacturing Assessment Program, a customized supplier training and assessment program designed to assist cosmetic and personal care product manufacturers and suppliers with good manufacturing practices.
Styling products create wave in hair care
Whether it’s creating beachy waves, sexy curls or modern ponytails, women aren’t shying away from styling their best fashion accessory: hair.
Sales of styling products are on the upswing, according to the data provided by SymphonyIRI. The market research firm reported that for the 52 weeks ended Nov. 27 at food, drug and mass (excluding Walmart), sales of hair spray/spritz rose just shy of 1% to about $418.8 million, while sales of hair-styling gel/mousse rose 1.8% to about $642.7 million.
To be sure, hair care brands — such as Not Your Mother’s, which launched in 2010 under DeMert Brands — are not resting on their laurels. In fact, Not Your Mother’s is adding more than 7,500 new retail outlets to its distribution in January.
“In addition to our current retail mix, we are bringing in 6,200 CVS locations; 500 Supervalu stores, including Jewel-Osco, Shaw’s and Cub Foods; 300 H-E-B stores; 258 Duane Reade stores; 134 Shopko stores; Soap.com; and select Target stores by the first quarter of 2012,” stated Michele Sherbet, Not Your Mother’s brand manager and VP sales. “The retailers are excited to bring in this fresh, exciting line of products their customers have been asking for.”
Another example is Salon Grafix, which released in fall 2011 its new Curl Boosting spray, which is available at CVS and Rite Aid locations.
The article above is part of the DSN Category Review Series. For the complete Hair Care Buy-In Report, including extensive charts, data and more analysis, click here.
DSN.TV gets consumers’ take on health, wellness, innovation
NEW YORK — Everybody talks about “Health & Wellness” and “Product Innovation.” But what do those words actually mean to the consumer?
To make sure that retailer and supplier initiatives align with consumers’ definitions of these concepts, the DSN.TV cameras took to the streets of New York in November for a series of man-on-the-street interviews. The videos — which added a new dimension to the retailer-supplier dialogue at the 2011 Drug Store News Annual Industry Issues Summit conference Nov. 29 — examine how consumers perceive health and wellness, what constitutes true product innovation and how it all shapes their purchasing decisions.
Click here to view the exclusive video.