ReportersNotebook — Beauty Care, 11/512
SUPPLIER NEWS — Beiersdorf, the U.S. subsidiary of Beiersdorf AG — a global skin care company based in Hamburg, Germany — has appointed Bill Graham as president and general manager of Beiersdorf North America. Graham previously served as president and general manager of Beiersdorf.
His new role includes leadership of both the United States and Canadian business units. He will focus on building a North American business strategy for the group’s core business, which includes the development of the Nivea, Eucerin and Aquaphor brands throughout North America.
IMS Trading’s Cleanlogic bath and body care line — which is dedicated to raising awareness, as well as funds, for those who struggle with blindness — has announced the launch of its new Green Collection.
The 13-SKU collection includes everything from mesh bath sponges and facial buffs to moisture gloves and socks. Materials used for these products include bamboo and ramie plants, synthetic bristles and natural loofah materials that are grown from the ground. Products within the collection will be packaged with the brand’s signature Braille labels. Prices range from $1.99 to $5.99.
Physicians Formula and Markwins International have entered into a merger agreement through which Markwins will acquire all of the outstanding shares of common stock of Physicians Formula for $4.90 per share in cash, or approximately $74.9 million.
Immediately prior to entering into the merger agreement with Markwins, Physicians Formula terminated its previously announced merger agreement with affiliates of Swander Pace Capital.
The proposed merger with Markwins is expected to close later this year. Upon the closing of the merger, Markwins will own Physicians Formula, and the employees of Physicians Formula will become employees of Markwins. At this time, the employees of Physicians Formula will continue to be located at the company’s existing facilities in Azusa, Calif.
Colgate-Palmolive and Omron Healthcare, a maker of medical home healthcare and wellness products, have teamed up to market and develop oral care products, including electric toothbrushes. The partnership this year will launch a line of electric toothbrushes based on Omron technology that will be marketed by Colgate. This marks an expansion into the electric toothbrush category for Colgate, which markets manual toothbrushes and battery-powered brushes.
Nature’s Gate has developed the new Nature’s Gate Baby Soothing Shampoo & Wash that cleanses fine hair and soothes delicate skin with mild herbs and an exclusive blend of seven gentle baby botanicals.
Nature’s Gate Baby Soothing Shampoo & Wash is free of parabens, phthalates, sulfates, synthetic fragrance, butylene glycol and animal-derived ingredients. It is pediatrician-tested on children 6 months to 2 years old. Baby Soothing Shampoo & Wash has a suggested retail price of $7.79.
Procter & Gamble’s mouthwash brand Scope is introducing new branding and packaging. The brand’s new persona is described as “Courage Encouraged” — a tingly, fear-destroyer that freshens breath and provides consumers with “kiss-ready confidence.”
All three Scope varieties — Outlast, Dual Blast and Classic — will tout the new brand persona and packaging. The new Scope packaging is now available at mass retailers and drug stores nationwide.
L’Oréal USA has announced the launch of The Next Level, a L’Oréal beauty and style destination on Xbox Live that will serve as a one-stop beauty and style hub for women. Consumers will have the ability to tailor their Next Level experience through a customization engine that serves content in a manner to suit each user’s individual taste. Designed and created with interactive solutions from BrightLine, this destination will offer how-to videos, articles and product-centric interactive features showcasing the latest in style, entertainment and beauty — all brought to audiences by L’Oréal brands and editorial partners Lucky magazine and Makeup.com.
Giving hair a makeover
WHITE PLAINS, N.Y. — Procter & Gamble’s Pantene is looking to give women a newfound love for their hair with its new Expert Collection, which, according to the brand, marks an important milestone for Pantene and presents 10 years of research and expert results.
The Expert Collection, which utilizes Pantene’s most advanced technologies, brings two new premium hair care lines to Pantene: AgeDefy and Advanced+ Keratin Repair. The Pantene Expert Collection will be available in the United States starting November 2012 and will be available in Canada starting March 2013.
Beginning in February 2013, actress Courteney Cox will appear in elements of the brand’s holistic marketing campaign.
Cosmetics slowly recovering from recession
Sales of color cosmetics lost some of its shimmer during the recession as beauty mavens reduced purchase cycles, traded down to value brands and cut back on experimenting with new products. However, consumers are returning to the category, which is likely to spell strong sales for spring and beyond.
According to a U.S. Color Cosmetics report by market research firm Mintel, sales of cosmetics are forecast to increase 22% between 2012 and 2017 to reach an estimated $10.3 billion as manufacturers, retailers and marketers highlight the best performing product lines and further develop products that resonate with consumers, such as multifunctional cosmetics and those geared toward ethnic women.
While young women will continue to be at the core of the cosmetics market, Mintel suggested that cosmetic minimalists, such as older women, can play an active role in the segment.
“Manufacturers should consider the factors that older women are more likely to consider important when choosing cosmetics — namely moisturizing, anti-aging and whitening/brightening — when creating product formulations, and employ more comprehensive targeting efforts to attract older female consumers for these types of products,” Mintel stated.
Furthermore, a report released earlier this year by the NPD Group found that more than 8-in-10 (86%) said that they use makeup products with skin care benefits. In addition, 61% of the women surveyed said they use makeup products with benefits that are similar to the ones contained in their skin care products.
Regardless of age, moisturizing and SPF protection are the two most sought after benefits in all makeup products, according to NPD. Older women are more likely to seek products that pack moisturizing and anti-aging benefits, while younger women prefer products that help control oil and acne.
Where are consumers shopping for beauty? According to Mintel’s data, many are heading to the drug stores. Drug stores are the leading single retail type for the market, capturing a 20.4% share of the market in 2012. Respondents to Mintel’s survey reported buying nearly all varieties of color cosmetics most often at drug stores, closely followed by Walmart and mass merchandisers.