Reporters Notebook — Beauty Care, 12/13/10
Supplier News — Coty officially has announced that it is working with Lady Gaga to develop and market the American pop singer’s first signature fragrance. The yet-to-be named fragrance will launch in spring 2012. Distributed worldwide, the fragrance will be managed by the Coty Beauty division in close collaboration with Lady Gaga, who will be creative director, and her Haus of Gaga team.
Natural personal care brand Kiss My Face has partnered with industry vets Lisa Yarnell and Ron Gordon and financial partner Caltius Equity Partners. Yarnell will serve as CEO. She comes to Kiss My Face with experience at Jane & Co., Coty, Colgate-Palmolive and L’Oréal. Gordon has joined the company’s board of directors. He is the retired chairman and CEO of Beiersdorf North America, past president and COO of Nice-Pak Products, and, prior to that, was president of Goody Products.
Coty has agreed to acquire Russian beauty maker Kalina Group’s German subsidiary, Dr. Scheller Cosmetics. Kalina will retain the rights to the Dr. Scheller skin care business and related subsidiaries. Coty’s portfolio now will include DSC’s German makeup brand, Manhattan, and its anti-acne cosmetic brand, Manhattan Clearface.
Hugo Naturals, a maker of natural personal care products, has received the gluten-free seal from the Celiac Sprue Association, designating the company’s full range of products as gluten-free and appropriate for those battling celiac disease.
Retailer News — Supermodel Carol Alt launched at Duane Reade her new skin care line, dubbed Raw Essentials, with in-store appearances in November. Alt created Raw Essentials with such organic ingredients as green tea, blue chamomile, cucumber, rose, tangerine, lavender and calendula. Raw Essentials is never heated above 115 degrees F, to preserve vitamins and nutrients that create glowing, healthy-looking skin.
Front-end focus: Suppliers help beautify aisles
Looking to bolster sales and better serve its customers, Walmart has stepped up its engagement with suppliers to review its assortment and bring in more new and innovative products — and the beauty department is no exception.
These efforts were evident in a Walmart store in New Jersey recently visited by Drug Store News. Upon entering the beauty department, endcaps clearly highlighted “Every Day Low Price” on such items as Dove gift sets ($8.88) and fragrance gift sets ($14) — clearly attractive buys for those shoppers kicking off their holiday shopping.
As shoppers browse the beauty aisles, they encounter fragrance gift sets of White Diamonds, Mariah Carey’s Lollipop Bling or Giorgio Beverly Hills, among others, that come complete with the wrapping paper for $19.
It is no secret that the retail giant recently brought back its Action Alleys. While beauty products were scarce in the Action Alley at this particular Walmart location, it was hard to miss the large floor display of Fat Foam Hair Color by Samy, an exclusive to Walmart.
While time will tell if Walmart’s efforts will beautify top line sales, what appears to be evident is that more women are willing to buy their beauty products from Walmart.
According to The Benchmarking Co.’s 2010 “Pink Report,” today’s beauty consumer operates under a new set of truths where convenience, price, value and authenticity are key. Seventy-one percent of women surveyed said they shop at Walmart for beauty and personal care products. Today, Walmart seems to mean more to women than just bargains or low prices; 67% of women strongly agreed that Walmart offers premium brands for less.
Macy’s acts on beauty ‘Impulse’
NEW YORK — Macy’s is complementing its traditional beauty counters with an open-sell space of niche beauty brands, dubbed Impulse Beauty.
By October, the open-sell concept had made its way into more than 50 Macy’s stores across the country, including the Herald Square location in New York. An additional 50 Macy’s stores will debut the concept in 2011.
Looking to better compete with such specialty beauty retailers as Sephora and Ulta, Impulse Beauty enables customers to shop beauty brands on their own and seek help from beauty advisers if needed.
The 1,000-sq.-ft. space showcases such boutique beauty brands as Bare Escentuals, Benefit, Laura Geller, Philosophy, Stila, Smashbox, Urban Decay and Too Faced. Impulse Beauty also features such skin care lines as Bliss, Clarisonic and Dr. Brandt, as well as hair care products from T-3 and Lea Journo.