ReportersNotebook — Consumables, 10/15/12
SUPPLIER NEWS — Dasani has introduced Dasani Drops, a zero-calorie liquid beverage enhancer that allows people to add a burst of flavor to their water, the company said. Packaged in a squeezable 1.9-fl.-oz. bottle with a flip-top cap, the product comes in strawberry kiwi, pink lemonade, pineapple coconut and mixed berry flavors, and will be available at stores nationwide in October.
Stride gum is inviting teenage consumers to embrace their individuality with the launch of new ID gum. The gum is packaged in a sleek folding pack that features a magnetic closure and original artwork sourced from young emerging artists from around the world. ID gum, which began shipping to retailers in August, carries a SRP of $1.49 per single pack and $3.29 for the multi-pack. The line is available in peppermint, berry melon and spearmint varieties.
Kellogg’s said it is embracing the seasonal flavor of pumpkin with new Pumpkin Pie Pop-Tarts and Eggo Seasons Pumpkin Spice waffles. Additionally, a limited-edition pumpkin flavor for its Pringles chips will be rolled out exclusively at Walmart. Other new products from Kellogg’s include: Frosted Flakes Chocolate; Frosted Mini-Wheats touch of raspberry; Pop-Tarts mini crisp blueberry; Pop-Tarts confetti cake; FiberPlus Nutty Delight bars (peanut and dark chocolate and honey roasted almond); Keebler Sandies toffee cookies; Mother’s Jungle animal cookies; Town House flatbread crisps in roasted garlic; and Cheez-It Big Monterey Jack.
A nose for hair removal
GARDEN GROVE, Calif. — Depilatories are experiencing double-digit growth, according to 52-week data ended Sept. 9 from SymphonyIRI Group, and Nad’s is looking to snap up some sales with its new Nose Wax for men and women. The DIY wax system is positioned as the world’s first nose wax. It is applied with a special Safetip applicator that is designed to target the hair around the edge of the nostril. Each package of Nad’s Nose Wax contains three treatment packs, a “moustache stencil” for men, post-wax calming wipes and antibacterial wipes. It retails for $29.99.
New products boast affordable indulgence
Manufacturers are striving to jazz up the bath and body segment with new, spa-inspired fragrances and formulations as sales show a ho-hum attitude among beauty shoppers.
According to data provided by SymphonyIRI Group, sales of bath fragrances/bubble bath rose about 3% for the 12 weeks ended Aug. 12 at food, drug and mass (excluding Walmart). During that same period, sales of body scrubbers/massagers declined 5%, as sales of liquid body wash also dropped about 5%.
Earlier this year, Yardley London, known for its botanical soap bars, announced the launch of its new Skin Indulgence bath and shower collection. “Yardley Skin Indulgence was developed for women who want indulgent boutique-style bath products but not the premium prices,” stated Randy Sloan, Lornamead president.
Skin Indulgence bath and shower gels feature a paraben-free, biodegradable formula that is packaged with 50% recycled materials in a built-in pump. New Skin Indulgence bath bars also feature eco- friendly packaging in the form of biodegradable, recyclable cartons, and are created with 98% plant-derived ingredients in a pure vegetable base.
Champneys, a spa established in 1925, recently brought its 90-year heritage in health and beauty stateside with the introduction of a line of bath and body products at Target. The Spa Indulgence collection is comprised of three collections: Oriental Opulence, Mediterranean Bliss and Exotic Retreat. They boast restorative properties and include a variety of fragrances, as well as a range of hand and foot products.
Also earlier this year, Dr. Teal’s created its first ever Milk Bath for the mass market. Dr. Teal’s new Milk Bath is available in two forms: a foaming liquid Milk Bath and a powdered Milk Bath. Dr. Teal’s Milk Bath combines real milk protein with vitamins A, D and E to help soften the skin with a comforting aroma of honey.
The article above is part of the DSN Category Review Series. For the complete Bath and Body Sell-Through Report, including extensive charts, data and more analysis, click here.