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ReportersNotebook — Consumables, 10/10/11

BY DSN STAFF

SUPPLIER NEWS — T.G.I. Friday’s has launched new Entrées for One frozen meals, which include nine varieties: sizzling chicken fajitas, sizzling steak fajitas, grilled chicken mac and cheese, prime rib stroganoff, chicken and broccoli alfredo, loaded chicken and cheese, Cajun-style chicken alfredo, sesame orange chicken, and creamy chicken pasta carbonara. The frozen entrées carry a suggested retail price of $3.99.



Omega Water
— a new water brand developed by Mycell Technologies and Nature’s Way Pure Water Systems’ joint venture Nature’s Omega — is being touted as the first zero-calorie, flavored bottled water fortified with 100 mg of omega-3s and six essential daily vitamins. It is available in Lemon Squeeze, Orange Splash, Fruit 
Fusion and Berry Breeze flavors for a SRP of $1.99.



Kraft Foods
chairman and CEO Irene Rosenfeld in September said that taking the company’s performance to the next level required “a bold approach,” referring to August’s announcement to split the business. Rosenfeld said the split — which will be put in effect in late 2012 — was “the best way to stage our businesses for long-term success.”


Kraft Foods announced that the global snacks business will consist of the current Kraft Foods Europe and Developing Markets units, as well as the North American snacks and confectionery businesses. The North American grocery business would consist of the current U.S. beverages, cheese, convenient meals and grocery segments and the nonsnack categories in Canada and food service.

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Odwalla launches line of three Smoothie Refreshers

BY Rozanne Gelbinovich

HALF MOON BAY, Calif. — Odwalla has announced the launch of its Smoothie Refreshers, a new line of 150-calorie smoothies available in such flavors as Mango Lime Twist, Mixed Berry Shuffle and Pear Berry Jive.

Each 12-fl.-oz. bottle provides 100% of the recommended daily value of vitamin C, according to the company, and also is formulated with coconut water.

“Our newest smoothie flavors are so refreshing and delicious, we like to say they’ll make you want to get up and dance,” said Irma Shrivastava, VP marketing for Odwalla. “With 150 calories per 12-fl.-oz. bottle, these innovative new beverages are a nice complement to any meal.”

Odwalla Smoothie Refreshers are made with juices not from concentrate and do not contain any GMOs, according to the company. They are available in the refrigerated section of natural food stores, select supermarkets and specialty outlets nationwide.

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Catalina appoints former Folgers CEO, P&G president as new CEO

BY Antoinette Alexander

ST. PETERSBURG, Fla. — Catalina Marketing announced on Monday that its board of directors has tapped Jamie Egasti, former CEO of the Folgers Coffee Co. and president of Procter & Gamble’s global snacks and coffee, to serve as CEO and member of the board.

Egasti succeeds Catalina co-founder George Off, who has served as interim CEO and a member of the board since May 2011.


“Jamie Egasti is an exceptional leader and builder who understands what it takes to create successful organizations,” stated Philip Hammarskjold, Catalina chairman. “Jamie recognizes Catalina’s tremendous ongoing contribution and potential in helping brands, retailers and healthcare providers grow by providing value that matters to consumers. His deep knowledge of our industry and proven leadership in business innovation will be invaluable moving forward.”


Egasti spent nearly 30 years with P&G, holding a variety of sales, marketing and senior management positions — including general management of the global fabric and home care new business development group, where he led the creation and launch of several new global businesses, including the Febreze and Swiffer brands. He later served as president of P&G’s $3.2 billion snacks and coffee business and became CEO of the Folgers Coffee Co., where he led the spin-off of Folgers from P&G and later its transition to the JM Smucker Co.
 


“I am thrilled to join Catalina at an exciting time in our company’s evolution,” Egasti stated. “Our ability to see, predict and prompt consumer behavior at the household level cannot be duplicated by any other company in the world. And our ability to deliver innovative value is superb. It is an honor to be joining such an incredible organization.”

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