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Reporters Notebook

BY DSN STAFF

Industry News

A new national survey of U.S. adults has found that 72% of Americans believed there is not much they can do about a cold except mask the symptoms and wait it out. In fact, one-third of cold sufferers admitted they wait until they feel miserable before taking medications that can help.

According to another survey of U.S. pharmacists, this consumer belief is in direct contrast to what the majority of U.S. pharmacists believe—93% of pharmacists reported that early treatment of a cold actually can prevent a trip to the doctor’s office, and 84% of pharmacists believed consumers often make poor choices about the best treatments for their colds.

Both surveys were commissioned by Matrixx Initiatives.

Spurred by a difficult economy, over-the-counter medications increasingly are playing a dual role for consumers looking to minimize healthcare expenditures, SymphonyIRI Group found in a new research paper titled “Over-the-Counter Medications: State of the Industry 2010.”

This has prompted greater interest in self-care—more than one-third of consumers today are visiting the doctor less frequently and self-treating to save on medical expenses. Nearly all of these consumers (88%) will continue to do so even as the economy improves, SymphonyIRI found.

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Stater Bros. kicks off Harvesting Hope campaign

BY Allison Cerra

SAN BERNARDINO, Calif. A Southern California-based supermarket chain is assisting with hunger relief throughout November and December.

Stater Bros., in conjunction with its charitable arm, Stater Bros. Charities, will host its Harvesting Hope campaign. The retailer said it is collecting nonperishable food items for struggling families and accepting additional cash donations in all 167 Stater Bros. stores. The stores also are offering customers the opportunity to purchase $10 Harvesting Hope scannable donation cards.

Each year, Stater Bros. contributes more than $15 million to assist those in need, with an emphasis on worthy programs that benefit hunger relief, health and nutrition, education and animal shelters. Stater Bros. also annually donates more than 3 million lbs of food and products to the local food banks.

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Whoopee! American Greetings brings the laughs

BY Allison Cerra

CLEVELAND Jokers will be sure to embrace the latest laugh-out-loud card line from American Greetings.

The greeting card company announced its first-ever whoopee-cushion greeting card line, called "It’s a Gas!" Each card in the collection is an actual whoopee cushion that can be signed and sent in an accompanying envelope.

 

"Consumers often tell us that surprising friends and family with the greeting cards they choose is the best part of the experience, so we are always looking for ways to introduce unexpected ideas," said Mary McClain, creative director of new product concepts at American Greetings. "With ‘It’s a Gas!,’ we have a really fun format that is silly and unique and sure to put a big smile on anyone’s face, which is what we strive for in every card we create."

 

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