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Reporters Notebook

BY DSN STAFF

Supplier News

Veet is introducing new hair-removal products for 2010, including a new range of Suprem’Essence to remove hair while caring for the skin.

The new Suprem’Essence products are formulated with a blend of essential oils and velvet rose fragrance. The suggested retail price is $6.50 for gel cream, $8.59 for spray on and $10.69 for gel cream pump. The shower hair removal cream now is in a new 300 mL bottle for $10.69. There’s also a new Sensitive Formula, which joins the existing Dry Skin variant.

Veet is packaging its hair-removal gel cream in a new 200 mL bottle for $6.50. The new products will begin shipping in January.

Freeman Beauty Labs, whose brands include Feeling Beautiful, Good Stuff Organics and BareFoot, reportedly has purchased several brands from Woodridge Labs. According to published reports, Freeman Beauty Labs has acquired the Psssssst, Vita-K Solutions, Ellin LaVar Textures and Perfect C brands.

Woodridge Labs’ co-founder, Joe Millin, sold the company’s remaining brands to Jocott Enterprises Inc., a company headed up by Millin and the firm’s other founder, Scott Weiss, according to reports.

L’Oréal USA officially has opened its new headquarters in Berkeley Heights, N.J. The new facility marks L’Oréal USA’s second corporate office; the first is located in New York City.

The new facility is home to more than 400 employees and occupies 156,000 sq. ft., covering four floors. It was developed as a high-performance “green” building incorporating energy-efficient and sustainable design criteria.

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Hy-Vee celebrates the other white meat

BY Alaric DeArment

WEST DES MOINES, Iowa A lot of people complain about pork barrel spending, but not Midwest supermarket chain Hy-Vee.

October is National Pork Month, and the West Des Moines, Iowa-based Hy-Vee announced Friday that sales of the meat have increased more than 25% over October 2008. The chain said it was on track to increase pork tonnage by more than 30%.

 

“With pork prices the lowest they’ve been in more than a decade, we’ve focused our marketing efforts on promoting pork as a great value for consumers,” Hy-Vee assistant VP meat operations Kenan Judge said in a statement. “Today’s shopper is looking for nutritious, economical meal ideas, and pork perfectly fits the bill.”

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Patients prefer new diabetes drug Victoza over its competitor, survey finds

BY Alaric DeArment

MONTREAL A new diabetes drug satisfied patients more than its competitor, according to a study funded by the drug’s manufacturer.

According to data on 379 patients who took the Diabetes Treatment Satisfaction Questionnaires, presented Thursday at the 20th World Diabetes Congress and published in medical journal The Lancet, patients taking Novo Nordisk’s drug Victoza (liraglutide) perceived less abnormally low or high blood sugar levels — known respectively as hypoglycemia and hyperglycemia — than those taking Byetta (exenatide), made by Eli Lilly & Co., Amylin Corp. and Alkermes.

Victoza is approved in Europe, but Novo Nordisk is still waiting for approval from the Food and Drug Administration in the United States.

“Liraglutide has shown here in a convincing study that it is associated with less nausea, less perceived hypoglycemia and definitely higher patient satisfaction compared to exenatide,” principal investigator Wolfgang Schmidt said in a statement. “Patient-reported outcomes data is an important extension of the efficacy data. If a patient is satisfied with his or her treatment, then they are much more likely to really stick to the treatment over the long term, which is necessary in Type 2 diabetes.”

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