VIDEO

Report: Walmart, P&G target female football fans

BY DSN STAFF

 

Just in time for Super Bowl Sunday next week, Walmart and Procter & Gamble are teaming up to make a play for female NFL fans with a two-part effort that’s all social and mom-centric, according to Ade Age (Ad Age).

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VIDEO

Novartis’ Todd Hutsko talks with DSNTV about simplifying the pain aisle and going ‘beyond brands’ to drive growth

BY DSN STAFF

Novartis Consumer Health has set its sights on making the pain category easier to shop for consumers and helping retailers drive overall category growth through its “beyond the brands” strategy. To discuss these initiatives and more, DSNTV recently interviewed Todd Hutsko of Novartis Consumer Health.

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VIDEO

Making the medicine go down

BY DSN STAFF

DSN sat down with Stuart Amos, president and CEO of FlavoRx, to discuss FlavoRx and the new initiatives being generated by the compliance and adherence solution.

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Which area of the industry do you think Amazon's entry would shake up the most?