Report: Walmart, P&G target female football fans
Just in time for Super Bowl Sunday next week, Walmart and Procter & Gamble are teaming up to make a play for female NFL fans with a two-part effort that’s all social and mom-centric, according to Ade Age (Ad Age).
Novartis’ Todd Hutsko talks with DSNTV about simplifying the pain aisle and going ‘beyond brands’ to drive growth
Novartis Consumer Health has set its sights on making the pain category easier to shop for consumers and helping retailers drive overall category growth through its “beyond the brands” strategy. To discuss these initiatives and more, DSNTV recently interviewed Todd Hutsko of Novartis Consumer Health.