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Report: Walgreens piloting iBeacon across several Duane Reade stores

BY Michael Johnsen

NEW YORK — Walgreens is piloting an iBeacon program across several Duane Reade stores, the Mobile Commerce Daily reported Friday

iBeacon is a technology that extends Location Services in iOS. An iOS device can alert apps when a user approaches or leaves a location with an iBeacon. In addition to monitoring location, an app can estimate the proximity to an iBeacon — for example, a display or checkout counter in a retail store. Instead of using latitude and longitude to define the location, iBeacon uses a Bluetooth low energy signal, which iOS devices detect, according to an Apple support page. 

Walgreens decided to test iBeacon based on findings that the average omnichannel shopper spends six times more than the average shopper who only shops in-store. 

According to the report, "the iBeacon technology is being used as part of a bigger in-store mobile coupon initiative that lets consumers digitally clip coupons and redeem them via a bar code on a smartphone."

 

 

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CVS/pharmacy receives Arthritis Foundation’s ‘Partner for Better Living’ designation

BY Antoinette Alexander

ATLANTA — CVS/pharmacy has become the only pharmacy retailer to receive the Arthritis Foundation’s ‘Partner for Better Living’ designation, a new distinction from the Arthritis Foundation that recognizes CVS/pharmacy as a company committed to addressing the needs of people with arthritis through arthritis-related products, services or resources.

"This is an important milestone to help consumers with arthritis," stated Helena Foulkes, president of CVS/pharmacy. "By partnering with the Arthritis Foundation, we are able to provide information from the authority on arthritis and help our customers with arthritis quickly and easily identify products to aid them on their path to better health."

As part of its "Partner for Better Living" designation, CVS/pharmacy has launched a digital hub developed in partnership with the Arthritis Foundation that provides resources, tips and tools to help people manage joint pain and arthritis. CVS/pharmacy also will have special retail sections in many stores with products and other resources for people with arthritis.
 

 

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Report: Amazon expands same-day delivery to Dallas, Los Angeles and San Francisco

BY Michael Johnsen

WASHINGTON — Amazon has introduced same-day delivery to three cities, including Dallas, Los Angeles and San Francisco, and has discontinued same-day delivery in the Las Vegas market, according to a report published Thursday in the Washington Post

Amazon now offers same-day delivery in 12 cities. 

According to the report, Amazon also added filters for customers to view whether an item qualifies for same-day shipping or next-day delivery.

 

 

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