BEAUTY CARE

Report: Ulta seeks to bring men to stores with in-store boutiques

BY Antoinette Alexander

NEW YORK — Men’s grooming continues to be an important focus for many retailers as evidenced by Ulta, which reportedly is rolling out men’s grooming boutiques inside the vast majority of its stores by early August, according to a Reuters report.

The 389-store retailer already sells men’s products but Ulta’s president and CEO Chuck Rubin told the Reuters Consumer and Retail Summit on Tuesday that carving out a specific space within its stores for those products and pulling them together is "appropriate" and should increases sales of those items, Reuters reported.

The rollout of the men’s boutiques, now under way, will be finished by early August, and will feature products from Procter & Gamble’s The Art of Shaving line, as well as other items, such as electronic razors, cologne and hair care.

"While I think the men’s grooming shop may increase the number of men who shop, the bulk of the products will still be bought by (a woman) for her significant other," Rubin was quoted as saying.

He said the men’s boutiques would be a clearly dedicated space near the front of the stores, which on average are 10,000 sq. ft.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

Bic Soleil kicks off Sunny Moments tour

BY Antoinette Alexander

SHELTON, Conn. — Bic Soleil and the Sunshine Squad are celebrating summer with Philadelphia and Jersey Shore residents through the "Sunny Moments" mobile tour.

The tour will stop in Philly on June 29 through July 1 and at the Jersey Shore on July 2 and 3.

The Sunshine Squad will give away complimentary gifts, Bic Soleil Bella razors, coupons and treats, such as ice water and popsicles, prepaid parking meters and flowers.

The Sunny Moments Tour will stop at the following Philadelphia locations:

  • Fairmount Park and Main Street in Manayunk on June 29;

  • Old City and Franklin Square on June 30;

  • Ritten Square and South Street July 1.

For those visiting the Jersey Shore, the Sunny Moments Tour will appear at:

  • Morey’s Pier and Wildwood Crest in Wildwood July 2;

  • Beach Avenue and the Washington Street Mall in Cape May on July 3.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

New Zinn Beauty Collection features products made with argan oil

BY Allison Cerra

NEW YORK — Bainbridge and Knight has entered the organic hair and beauty cosmetics realm.

The company said that its Zinn Beauty Collection is a line of natural beauty products that is made with 100% argan oil. The lineup includes Zinn velvet facial cleansing milk, Zinn revitalizing anti-aging cream, Zinn smooth body milk and Zinn 100% Moroccan argan oil. The products will retail from $24.99 to $29.99.

"The Zinn Beauty Collection came about simply from looking at nature’s own beauty remedies," Bainbridge and Knight VP sales Mark Howowitz said. "Whatever the skin or hair care concern, Zinn innately has the elements from nature to address it, and we are proud to bring such a healthful line to the marketplace."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?