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‘The Force’ lights up for Hallmark
KANSAS CITY, Mo. — Hallmark is bringing “the Force” to the greeting card aisle with a variety of new “Star Wars” Halloween, Christmas and everyday “Star Wars” cards, many of which include light and sound effects.
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New for holiday 2015, “Star Wars” Hangables cards feature four-inch removable “Star Wars” characters that can hang on doorknobs, bulletin boards, or backpack zippers. The 12-card line features classic characters like Darth Vader, Han Solo and Yoda, plus “Stars Wars: The Force Awakens” early fan favorites like BB-8, and retail for $4.99.
New Light and Sound Shakers birthday cards combine lights, sound and new shake-technology that illuminates the lightsaber and plays seven sound effects when a button is pressed and the card is shaken. The interactive card retails for $7.99.