Report: Smaller CPG brands gain foothold in past year
Ad Age is reporting that many of the top 100 CPG brands have lost market share and sales in the past year, despite an overall increase in total sales. The report says that the data points to more small brands gaining ground across categories. Baby, health, beauty, snack, beverage and other categories all saw top 100 brands slip in the past year.
NYT: More YouTube videos to get shopping links
The New York Times is reporting YouTube is planning new ads that will allow users to purchase a product featured in a video by clicking it, which takes them to a retailer’s website. “Over the course of the year, we’ve been working hard to make videos more interactive, shortening the distance between the time a viewer sees an ad and their actual purchase,” YouTube said. (New York Times)
Where do CPG, retail companies fall short?
NEW YORK — New rankings from the Great Places to Work Institute suggests the retail and consumer packaged goods are not good industries for women.
The only retailers to make the institute’s top 100 list of best places for women to work were Build A Bear Workshop (10), The Container Store (27), Wegman’s (54) and L.L. Bean (84). The CPG industry fared even worse with not a single company included in the top 100.
It is worth noting that only those companies who submit an application, agree to various process and pay fees to the Great Places to Work Institute are eligible for inclusion on the annual ranking.