BEAUTY CARE

Report shows attitudes trending towards eco-friendly beauty products

BY Antoinette Alexander

PORT WASHINGTON, N.Y. Retailers looking to bolster sales in the beauty aisle are wise to stock their shelves with eco-beauty products, suggests a new report by The NPD Group.

According to the report, titled “Natural-Organic Trends in Beauty 2008,” the market research company found that at least 2-out-of-3 beauty product users are interested in some form of eco-beauty products. Eco-beauty products can be defined as either being natural, organic, green/eco-friendly or socially conscious/responsible beauty products.

“Whether the consumer demand is driven by the desire to save the planet, concerns about product safety or potential health risks, or just being on ‘on-trend,’ being part of the current environmental movement makes good business sense,” said Karen Grant, vice president and senior global beauty industry analyst.

Natural beauty products are the most developed of these categories with about two-thirds of women who use beauty saying they have used natural beauty products. That is at least twice as many women who said they have used organic (32 percent) or green/eco-friendly (26 percent) products.

Socially conscious/responsible beauty products are second in popularity in terms of usage, with nearly 4-out-of-10 women stating they have used these products.

While green/eco-friendly beauty products have been used by the least number of beauty product users, they did rank second in interest among beauty mavens. Based on this finding, green/eco-friendly have the greatest opportunity to expand from interest to usage, as does organic, according to NPD.

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BEAUTY CARE

Derma e to celebrate 25th anniversary at Natural Products Expo West

BY Antoinette Alexander

SIMI VALLEY, Calif. Derma e Natural Bodycare will celebrate its 25th anniversary at the upcoming Natural Products Expo West on March 5 to 8 in Anaheim, Calif.

“Our passion for the pure power of nature has brought us to where we are today; 25 successful years of formulating effective, innovative natural products that deliver results. We will continue to develop premium products with high levels of the finest scientifically proven natural ingredients while staying true to our beliefs: healthy skin, a healthy world and a healthier environment,” said Dr. Linda Miles, president of derma e Natural Bodycare.

The company, whose portfolio includes more than 90 SKUs, will commemorate its anniversary with a party at the Expo.

The family-owned company began in the 1960s when the Stearn family found that the topical application of vitamin E providing natural moisturizing and health properties to benefit skin health. Today, derma e products can be found in more than 5,000 retail outlets throughout the United States, with additional distribution internationally.

The company recently made the move to 100 percent wind energy, reducing the company’s environmental footprint. In addition, a percentage of all product sales goes to The Paraguay Project, a three-tiered charitable program supporting the people, rainforest and land of Paraguay.

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Helen of Troy launches Bed Head Tigi hair accessories

BY Antoinette Alexander

NEW YORK Helen of Troy, whose products are sold to consumers by mass merchandisers, drug chains, warehouse clubs and grocery stores under licensed trademarks, has announced a new line of hair elastics, clips and headbands by Bed Head Tigi.

The new accessories include hair elastics in bright colors, animal prints or adorned with stud accents; Bed Head hair clips available in a variety of colors and styles; elastic headbands; bright, wide cloth headbands; and hard headbands in colorful, metallic or patent leather designs.

All of the Bed Head Tigi accessories are sold at Ulta. The suggested retail price ranges between $4.99 and $5.99.

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