BEAUTY CARE

Report: Schick looks to help men smell good with Xtreme3 Refresh

BY Antoinette Alexander

NEW YORK — Schick, an Energizer Holdings brand, is launching a men’s scented razor, the Xtreme3 Refresh, which will feature scratch-and-sniff packaging, according to a New York Times article.

Schick worked with a fragrance company to create a freshly showered fragrance that has been described as blending notes of spearmint, citrus and rosemary, the article stated. The scent is embedded in the rubber part of the razor’s handle.

The new Xtreme3 Refresh will be promoted via an online marketing campaign and a partnership with Nascar driver, Martin Truex Jr. According to the article, Schick will be circulating the new scent through diffusers at "refresh stations" it will set up at 10 Sprint Cup races this summer.

The new razor now is hitting store shelves, and online ads are slated to begin to appear June 17 on such sites as MadeMan.com and MensHealth.com, according to the report.

As previously reported by Drug Store News, Schick Quattro for Women disposables recently unveiled the "Shower Your Senses" mobile tour to introduce its new Schick Quattro for Women disposables razor with a handle scented with Skintimate signature scent Raspberry Rain, the first collaboration between Energizer Personal Care’s Quattro for Women disposable razors and its Skintimate signature scent Raspberry Rain.

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With peak sun care season in full swing, FDA looks to revise sunscreen product regulations

BY Allison Cerra

SILVER SPRING, Md. — One month after the observance of Skin Cancer Awareness Month, the Food and Drug Administration announced Tuesday it is taking measures to assure all sunscreen products are safe and effective.

By next year, the FDA said, all over-the-counter sunscreen products will be required to meet certain standards. For example, sunscreens may be labeled as "broad spectrum" if they protect against both ultraviolet A and ultraviolet B radiation, and pass a broad spectrum test developed by the FDA. UVB is primarily responsible for causing sunburn, while UVA contributes to sunburn, skin cancer and premature skin aging. Additionally, for sunscreen products that are labeled with sun protection factor values of 15 or higher, but not as broad spectrum, the SPF value only will indicate the amount of protection against sunburn, the agency noted.

Also among the proposed regulations: Sunscreen products that have SPF values higher than 50 will be labeled as "SPF 50+." The FDA said that it does not have adequate data demonstrating that products with SPF values higher than 50 provide additional protection, compared with products with SPF values of 50.

What’s more, manufacturers that tout such sunscreen product claims as "waterproof," "sweatproof" or "sunblocks" will be required to remove these claims because they overstate effectiveness, the FDA said.

The changes were lauded by the Skin Cancer Foundation, which said that updating regulations associated with sunscreens was much needed.

"Although science and technology has advanced over the past several years to dramatically improve the efficacy of sunscreens, there has long been a need to update the governmental regulations associated with them — particularly in the areas of UVA protection and product labeling," the Skin Cancer Foundation’s Photobiology Committee chairman Warwick Morison said. "This announcement is a significant advancement for the FDA, which brings awareness to and acknowledges the importance of UVA protection in the prevention of skin cancer."

Additional information about these regulations can be found here.

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NPD, SymphonyIRI unveil Q1 beauty sales trends

BY Antoinette Alexander

PORT WASHINGTON, N.Y. — Total U.S. beauty sales in both the food/drug/mass and prestige channels experienced similar trends in first quarter 2011, according to market research providers NPD and SymphonyIRI, although makeup sales fared slightly better within the food/drug/mass channel.

According to the results of the research firms’ partnered product, the Beauty Cross Channel Monitor, total U.S. beauty sales in the prestige and food/drug/mass channels realized similar gains in first quarter 2011 (January through March), up 5% and 4%, respectively. But while makeup sales similarly trended upward, a slightly different story was told, with the food/drug/mass channel faring better than prestige due in part to the double-digit sales in the $127 million nail segment.

The Beauty Cross Channel Monitor is the U.S. beauty industry’s first and only point-of-sale tracking product that looks at sales performance in department stores (prestige) and the food, drug and mass market, excluding Walmart.

"Despite the current economic situation, the beauty industry continues to trend upward, showing growth for the fourth consecutive quarter in both the food/drug/mass and prestige channels," NPD beauty president Diane Nicholson said. "After a positive yet cautious 2010, it’s encouraging to see consumers continue to embrace newness and innovation in the beauty space."

According to NPD’s Economy Tracker, 35% of consumers planned to maintain or increase their spending in cosmetics and fragrances for first quarter 2011, up two percentage points from last year. This is despite the fact that consumers also are dedicating a larger percentage of their wallets to gas and groceries, as prices of these categories rise.

In fragrance, the prestige market (roughly five times larger than the food/drug/mass market) grew by 6% during the first quarter 2011 versus flat sales in the food/drug/mass channel. The increase in prestige fragrance is due to the positive performance in top existing brands, as well as strong sales from 2010 fragrance introductions.

In skin care, the food/drug/mass channel is triple the size of the prestige channel, yet prestige trended better, up 6% versus 3% in food/drug/mass. The face, sun care and gift set segments were key drivers in the growth of prestige skin care.

"Now more than ever, as the beauty consumer evolves and channel shifting continues, the Beauty Cross Channel Monitor is a valuable resource for understanding beauty trends across the prestige and mass markets," SymphonyIRI VP beauty vertical Victoria Gustafson said. "Capitalizing on the dynamics between these channels is a critical component to maximizing brand strategies."

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