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Report: P&G exploring divestiture of as many as 100 brands

BY Michael Johnsen

NEW YORK — Procter & Gamble is exploring the divestiture of as many as 100 underperforming brands, according to a report in the New York Times published Monday
 
Duracell batteries and Braun shavers are the two largest assets likely to be divested, NYT reported, citing people familiar with the discussions. 
 
According to the report, sales of the brands under review collectively total as much as $900 million; Duracell accounts for $500 million in sales, and Braun accounts for $100 million. 
 
The potential brand sale has attracted several private equity firms, NYT reported. 
 
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Park City Group announces successful completion of proof-of-concept test

BY Michael Johnsen

SALT LAKE CITY, Utah — Park City Group on Monday announced the successful conclusion of a test with a large retailer and several suppliers in a high-traffic category using Park City Group’s services.
 
Park City Group is a software-as-a-service provider that brings visibility to the consumer goods supply chain, delivering actionable information that ensures product is on the shelf when the consumer expects it to be. Park City Group's services enable customers to "Sell More, Stock Less and See Everything."
 
The test was conducted with several of the retailer’s suppliers in a key fresh category with rapid inventory turnover. Participants experienced sales increases trending up to 7% for the retailer’s private-label product line and a 50% reduction in waste, validating that the participants delivered the right product just in time. Results from the test showed significantly improved product turns, providing fresher product for the consumer. Suppliers also saw operational savings from reduced “emergency deliveries.”
 
“Based on outstanding results of the test, Park City Group was able to clearly deliver on its brand promise of enabling the suppliers and their partner retailer to 'Sell More, Stock Less and See Everything,'” stated Randall Fields, chairman and CEO. “The retailer is actively endorsing our approach across the category.”  
 

 

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Sofia Vergara invites fans to join the family

BY Ryan Chavis

CINCINNATI — Head & Shoulders, a brand from Procter & Gamble, announced plans to give one fan a chance to meet "Modern Family" star Sofia Vergara.

To enter the contest, fans must first follow the brand on Twitter or Instagram (@HeadShoulders) and then share a photo of their hair using the hashtags #PartOfOurFamily and #sweeps and tag @HeadShoulders. The fan who comes out on top will win a trip to an advertising shoot to meet Vergara and her family.

“I’m excited to give one of my fans the chance to become part of my family for a day,” Vergara said. “Everyone knows 8-out-of-9 Vergaras use Head & Shoulders, now we’re looking for the tenth. We’re looking for someone who flaunts their beautiful, flake-free hair with a little Vergara attitude.”

For official rules, click here. The contest runs through Sept. 8.

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