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Report: Pfizer, AstraZeneca file patent suits against Hetero

BY Allison Cerra

NEW YORK — Hetero is at the center of two patent litigation suits for attempting to market generic versions of Viagra and Nexium, according to published reports.

Pfizer filed a suit against the generic drug maker last month in the U.S. District Court for the Southern District Court of New York, pertaining to Hetero’s abbreviated new drug application for a generic version of popular erectile dysfunction treatment Viagra. Meanwhile, AstraZeneca filed a lawsuit in the U.S. District Court for the District of New Jersey against Hetero last week, pertaining to its blockbuster drug Nexium, designed to treat symptoms of acid reflux disease.

Patents for Viagra and Nexium disclosed in the suits will expire in 2019 and 2015, respectively.

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Music star Keith Urban, Boom LLC develop men’s cologne for mass market

BY Antoinette Alexander

NEW YORK — Boom LLC has teamed up with country music sensation Keith Urban to release in the mass market his first fragrance for men called Phoenix by Keith Urban.

The cologne, which launches worldwide in the fall, is designed to be not only reflective of his personal triumphs, but also an expression of his spirit. The phoenix symbol resonates with the four-time Grammy award-winning artist for its immortality and ability to renew and be reborn.

Urban worked closely with Boom on the creative package design and fragrance development. He envisioned the fragrance as a modern twist on a classic, creating a leathery gourmand scent described as sexy, rich and masculine. The fragrance is introduced with top notes of blackberries, cognac and plum; segues into the aromas of dark chocolate and crisp fir balsam; and finishes with warm cashmere wood in the background.

Fans will get a sneak peek of Phoenix during Urban’s 50-plus city “Get Closer 2011” world tour. The promotional campaign, which features giveaways and sampling opportunities — including the distribution of scented Phoenix tattoos at all future concert venue stops in the United States — marks the first time a cologne will be marketed in conjunction with a country music concert tour. Fans also will have access to an exclusive online presale at KeithUrban.net/Phoenix.

Phoenix will launch internationally to mass-market retailers — including CVS, Rite Aid and Sears in the United States; Shoppers Drug Mart in Canada; and Target and David Jones in Australia — beginning in October. The price point ranges from $24 to $48.

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GSK names new chief marketing officer

BY Michael Johnsen

PITTSBURGH — GlaxoSmithKline Consumer Healthcare on Monday named John Graham chief marketing officer for Consumer Healthcare, North America.

“In our search for candidates to fill this position, we wanted someone with a proven track record of building strong brands and consumer-focused marketing programs so we can grow our Consumer Healthcare business in the years to come,” stated GSK CHNA president Colin Mackenzie. “John has demonstrated to us where he has done this, and he brings a great depth of experience in global consumer healthcare marketing, innovation, change management and executive leadership to the table.”

Graham joins GSK from Johnson & Johnson, where he served as VP corporate equity, holding responsibility for J&J’s global equity and reputation programs. He previously served as VP U.S. marketing for J&J Vision Care and held a variety of posts in sales and marketing during his 16-year tenure with the company.

Graham will lead GSK Consumer Healthcare’s North American marketing functions and will be responsible for integrating the efforts of the global category teams into local marketing plans and for instilling a culture that allows for continual interaction among marketing, sales and other functions within the business.

Graham will be based in Parsippany, N.J.

 

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